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Arrow brand related 3D visual
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From Burnout to Growth


Run and scale your boutique fitness or wellness studio with an AI Business Partner.


Works quietly in the background so you don't have to.

From Burnout to Growth


Run and scale your boutique fitness or wellness studio with an AI Business Partner.


Works quietly in the background so you don't have to.


From Burnout to Growth


Run and scale your boutique fitness or wellness studio with an AI Business Partner.


Works quietly in the background so you don't have to.


From Burnout to Growth


Run and scale your boutique fitness or wellness studio with an AI Business Partner.


Works quietly in the background so you don't have to.

From Burnout to Growth


Run and scale your boutique fitness or wellness studio with an AI Business Partner.

Works quietly in the background so you don't have to.

Are you reacting all day and losing members in the background?
NexScale helps you retain more clients and grow, without adding work.


Are you reacting all day and losing members in the background? NexScale helps you retain more clients and grow, without adding work.

Are you reacting all day and losing members in the background?
NexScale helps you retain more clients and grow, without adding work

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Godrays effect visual
Godrays effect visual

Trusted By Businesses and Partners

Trusted By Businesses and Partners

Trusted By Businesses and Partners

  • Brands logo
  • Brands Logo
  • Brands logo C2Ro
  • Brands logo Happly
  • Brands Logo Next
  • Brands Logo Nakisa
  • Brands logo
  • Brands Logo
  • Brands logo C2Ro
  • Brands logo Happly
  • Brands Logo Next
  • Brands Logo Nakisa

Who we are

Who we are

Real Entrepreneurs. Real AI and Domain Expertise

Real Entrepreneurs.

Real AI Expertise.

NexScale is a Toronto-based native AI company on a mission of empowering wellness and fitness businesses with an AI Business Partner.


We’re a seasoned, mission-driven team of AI builders, product executives, domain experts and operators who’ve spent decades building and scaling real SaaS products. We’ve led teams, shipped complex systems, and lived the realities of growth, retention, and operational strain firsthand.


What makes our solution different?

Scales without added headcount

Scales without added headcount

Runs on your existing systems

Runs on your existing systems

Built for non-technical operators

Built for non-technical operators

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Team icon/image related to who we are
Team icon/image related to who we are

Backed by Top Incubators & Innovation Hubs

Backed by Top Incubators & Innovation Hubs

Backed by Top Incubators & Innovation Hubs

Backed by Top Incubators & Innovation Hubs

What we do

What we do

We help you run your business without burning out

We help you run your business without burning out

Running a lean wellness or fitness business shouldn’t mean more admin, missed signals, or constant firefighting. NexScale works quietly in the background to reduce manual work, surface what matters, and help you retain more clients—without changing how you already operate.

Scaling a business shouldn’t mean scaling overhead. Our AI solutions help lean teams with no technical skills operate like large ones, by automating time-consuming tasks with minimal change management.

Eliminate Repetitive Workflows
→ Follow-ups, data entry, and admin tasks handled automatically 24/7.

Spot retention issues early

→ See who’s at risk, who needs attention, and what to do—before members disengage.

Work inside the tools you already use
→ No new systems. No complex setup. No workflow disruption.

Integrate AI Into Your Existing Tools

→ Scale without friction by integrating with your existing sales, marketing, ops platforms.

Integrate AI Into Your Existing Tools

→ Scale without friction by integrating with your existing sales & ops platforms.

Integrate AI Into Your Existing Tools

→ Scale without friction by integrating to your existing sales, marketing, ops, and communication platforms.

Popular Use Cases

Popular Use Cases

Workflow and automation icon/visual
Workflow and automation icon/visual
Workflow and automation icon/visual
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Meet Your AI Business Partner

Meet Your AI Business Partner

Meet Your AI Business Partner

Ready to put AI to work in your business? Let’s map out the next step together.

Why us

Why us

Built for operators who value focus and simplicity

Built for operators who value focus and simplicity

You want results, not another system to manage. NexScale works inside your existing workflow to reduce manual work, surface what matters, and help you retain more clients; without disruption, setup headaches, or added headcount.


Why teams choose NexScale:

You want results, not another system to manage. NexScale works inside your existing workflow to reduce manual work, surface what matters, and help you retain more clients; without disruption, setup headaches, or added headcount.


Why teams choose NexScale:

You want results, not another system to manage. NexScale works inside your existing workflow to reduce manual work, surface what matters, and help you retain more clients; without disruption, setup headaches, or added headcount.


Why teams choose NexScale:

Practical AI, Not Hype

Impactful automation with low change management.

Practical AI, Not Hype

Impactful automation with low change management.

Practical AI, Not Hype

Impactful automation with low change management.

Practical AI, Not Hype

Impactful automation with low change management.

Practical AI, Not Hype

Impactful automation with low change management.

Proven to Drive Growth

Boost retention, reduce churn, and scale faster.

Proven to Drive Growth

Boost retention, reduce churn, and scale faster.

Proven to Drive Growth

Boost retention, reduce churn, and scale faster.

Proven to Drive Growth

Boost retention, reduce churn, and scale faster.

Proven to Drive Growth

Boost retention, reduce churn, and scale faster.

Built for Small Business Owners

No tech skills needed — works with your current tools.

Built for Small Business Owners

No tech skills needed — works with your current tools.

Built for Small Business Owners

No tech skills needed — works with your current tools.

Built for Small Business Owners

No tech skills needed — works with your current tools.

Built for Small Business Owners

No tech skills needed — works with your current tools.

Let AI do the heavy lifting, so you can focus on growth.

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Arrow brand related 3D visual
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Team icon/image related to who we are

Founder Story

Founder Story

Founder Story

Built by experience. Guided by purpose.

Built by experience. Guided by purpose.

Built by experience. Guided by purpose.

Soodeh Farokhi , PhD.

Founder & CEO

Soodeh Farokhi , PhD.

Founder & CEO

I’ve spent my career building technology at moments of change: through the dot-com boom, the rise of SaaS, and now the emergence of AI. Along the way, one lesson has stayed constant: technology only matters when it helps people and communities thrive.

My background spans AI, cloud computing, and product leadership across startups and global SaaS companies. I’ve built and scaled AI-powered products, led teams through major transformations, and worked with organizations across HR, finance, retails, tech, telecom, and more. But some of my most meaningful work has happened outside the product roadmap, mentoring founders, building communities, and supporting operators navigating growth with limited resources.

Wellbeing and longevity are deeply personal to me. As a founder, a business owner, and a parent, I’ve seen firsthand how burnout quietly erodes both businesses and people. Strong communities, consistency, and a sense of belonging are not “nice to have”, they are foundational to long-term health and sustainable growth.

I started NexScale to bring these worlds together: advanced AI, thoughtful product design, and human-centered outcomes. Our goal is to help wellness and fitness operators build stronger communities, retain members longer, and grow without sacrificing their wellbeing, or their values. As one of the rare native AI companies in the wellness and fitness sector, NexScale is built for the long game: supporting sustainable growth, the people behind it, and the communities they serve.

I’ve spent my career building technology at moments of change: through the dot-com boom, the rise of SaaS, and now the emergence of AI. Along the way, one lesson has stayed constant: technology only matters when it helps people and communities thrive.

My background spans AI, cloud computing, and product leadership across startups and global SaaS companies. I’ve built and scaled AI-powered products, led teams through major transformations, and worked with organizations across HR, finance, retails, tech, telecom, and more. But some of my most meaningful work has happened outside the product roadmap, mentoring founders, building communities, and supporting operators navigating growth with limited resources.

Wellbeing and longevity are deeply personal to me. As a founder, a business owner, and a parent, I’ve seen firsthand how burnout quietly erodes both businesses and people. Strong communities, consistency, and a sense of belonging are not “nice to have”, they are foundational to long-term health and sustainable growth.

I started NexScale to bring these worlds together: advanced AI, thoughtful product design, and human-centered outcomes. Our goal is to help wellness and fitness operators build stronger communities, retain members longer, and grow without sacrificing their wellbeing, or their values. As one of the rare native AI companies in the wellness and fitness sector, NexScale is built for the long game: supporting sustainable growth, the people behind it, and the communities they serve.

I’ve spent my career building technology at moments of change: through the dot-com boom, the rise of SaaS, and now the emergence of AI. Along the way, one lesson has stayed constant: technology only matters when it helps people and communities thrive.

My background spans AI, cloud computing, and product leadership across startups and global SaaS companies. I’ve built and scaled AI-powered products, led teams through major transformations, and worked with organizations across HR, finance, retails, tech, telecom, and more. But some of my most meaningful work has happened outside the product roadmap, mentoring founders, building communities, and supporting operators navigating growth with limited resources.

Wellbeing and longevity are deeply personal to me. As a founder, a business owner, and a parent, I’ve seen firsthand how burnout quietly erodes both businesses and people. Strong communities, consistency, and a sense of belonging are not “nice to have”, they are foundational to long-term health and sustainable growth.

I started NexScale to bring these worlds together: advanced AI, thoughtful product design, and human-centered outcomes. Our goal is to help wellness and fitness operators build stronger communities, retain members longer, and grow without sacrificing their wellbeing, or their values. As one of the rare native AI companies in the wellness and fitness sector, NexScale is built for the long game: supporting sustainable growth, the people behind it, and the communities they serve.

I’ve spent my career building technology at moments of change: through the dot-com boom, the rise of SaaS, and now the emergence of AI. Along the way, one lesson has stayed constant: technology only matters when it helps people and communities thrive.

My background spans AI, cloud computing, and product leadership across startups and global SaaS companies. I’ve built and scaled AI-powered products, led teams through major transformations, and worked with organizations across HR, finance, retails, tech, telecom, and more. But some of my most meaningful work has happened outside the product roadmap, mentoring founders, building communities, and supporting operators navigating growth with limited resources.

Wellbeing and longevity are deeply personal to me. As a founder, a business owner, and a parent, I’ve seen firsthand how burnout quietly erodes both businesses and people. Strong communities, consistency, and a sense of belonging are not “nice to have”, they are foundational to long-term health and sustainable growth.

I started NexScale to bring these worlds together: advanced AI, thoughtful product design, and human-centered outcomes. Our goal is to help wellness and fitness operators build stronger communities, retain members longer, and grow without sacrificing their wellbeing, or their values. As one of the rare native AI companies in the wellness and fitness sector, NexScale is built for the long game: supporting sustainable growth, the people behind it, and the communities they serve.

I’ve spent my career building technology at moments of change: through the dot-com boom, the rise of SaaS, and now the emergence of AI. Along the way, one lesson has stayed constant: technology only matters when it helps people and communities thrive.

My background spans AI, cloud computing, and product leadership across startups and global SaaS companies. I’ve built and scaled AI-powered products, led teams through major transformations, and worked with organizations across HR, finance, retails, tech, telecom, and more. But some of my most meaningful work has happened outside the product roadmap, mentoring founders, building communities, and supporting operators navigating growth with limited resources.

Wellbeing and longevity are deeply personal to me. As a founder, a business owner, and a parent, I’ve seen firsthand how burnout quietly erodes both businesses and people. Strong communities, consistency, and a sense of belonging are not “nice to have”, they are foundational to long-term health and sustainable growth.

I started NexScale to bring these worlds together: advanced AI, thoughtful product design, and human-centered outcomes. Our goal is to help wellness and fitness operators build stronger communities, retain members longer, and grow without sacrificing their wellbeing, or their values. As one of the rare native AI companies in the wellness and fitness sector, NexScale is built for the long game: supporting sustainable growth, the people behind it, and the communities they serve.

Our Advisors

Our Advisors

Strategic guidance from leaders in business and AI

Strategic guidance from leaders in business and AI

We’re backed by a powerful group of advisors who guide our vision and execution. From business, AI, and data strategy to hands-on domain knowledge, they help us build AI Agents that are both technically sound and practically impactful.

We’re backed by a powerful group of advisors who guide our vision and execution. From business, AI, and data strategy to hands-on domain knowledge, they help us build AI Agents that are both technically sound and practically impactful.

We’re backed by a powerful group of advisors who guide our vision and execution. From business, AI, and data strategy to hands-on domain knowledge, they help us build AI Agents that are both technically sound and practically impactful.

Serial Entrepreneur with $80+M Exit

CEO at Oxford Algorithms

Agentic AI Expert

Head of AI & Managing Director at Sagard

Agentic AI Expert

Head of AI & Managing Director at Sagard

Serial Entrepreneure

CEO at Oxford Algorithms

Agentic AI Expert

Head of AI & Managing Director at Sagard

Serial Entrepreneure

CEO at Oxford Algorithms

Resource Hub

Resource Hub

Resource Hub

Resource Hub

Resource Hub

Careers

Careers

Be part of a mission that matters

Be part of a mission that matters

We’re building thoughtful, privacy-first AI for real operators, people running wellness and fitness businesses who care deeply about their communities. Our work is grounded in empathy, rigor, and long-term impact, not hype or shortcuts. If you’re motivated by meaningful work, high standards, and the opportunity to shape something from the ground up, we’d love to meet you.

We’re building thoughtful, privacy-first AI for real operators, people running wellness and fitness businesses who care deeply about their communities. Our work is grounded in empathy, rigor, and long-term impact, not hype or shortcuts. If you’re motivated by meaningful work, high standards, and the opportunity to shape something from the ground up, we’d love to meet you.

We’re building thoughtful, privacy-first AI for real operators, people running wellness and fitness businesses who care deeply about their communities. Our work is grounded in empathy, rigor, and long-term impact, not hype or shortcuts. If you’re motivated by meaningful work, high standards, and the opportunity to shape something from the ground up, we’d love to meet you.

Careers

Be part of a mission that matters

We’re building thoughtful, privacy-first AI for real operators, people running wellness and fitness businesses who care deeply about their communities. Our work is grounded in empathy, rigor, and long-term impact, not hype or shortcuts. If you’re motivated by meaningful work, high standards, and the opportunity to shape something from the ground up, we’d love to meet you.

Let's Unlock AI for Scaling Your Business — No Tech Skills Needed.

Whether you’re applying to join our exclusive pilot program for your wellness and fitness studio or exploring a partnership, or simply curious about how it works; this is the place to start. Fill out the form so we can understand your goals and tailor our response to your needs.

We respect your privacy. By submitting this form, you consent to NexScale storing and processing your information to deliver the requested service. For details, see our Privacy Policy.

Let's Unlock AI for Scaling Your Business — No Tech Skills Needed.

Whether you’re applying to join our exclusive pilot program for your wellness and fitness studio, accessing our AI Readiness Assessment tool, exploring a partnership, or simply curious about how it works; this is the place to start. Fill out the form so we can understand your goals and tailor our response to your needs. You don’t need any technical skills; just curiosity and a vision for your business. We’ll take care of the rest.

We respect your privacy. By submitting this form, you consent to NexScale storing and processing your information to deliver the requested service. For details, see our Privacy Policy.

Let's Unlock AI for Scaling Your Business — No Tech Skills Needed.

Whether you’re applying to join our exclusive pilot program for your wellness and fitness studio or exploring a partnership, or simply curious about how it works; this is the place to start. Fill out the form so we can understand your goals and tailor our response to your needs.

We respect your privacy. By submitting this form, you consent to NexScale storing and processing your information to deliver the requested service. For details, see our Privacy Policy.

Let's Unlock AI for Scaling Your Bu siness — No Tech Skills Needed.

Whether you’re interested in our pilot program, exploring a partnership, or just learning how NexScale works with a live demo, you’re in the right place.


Share a bit about your goals, and we’ll take it from there.

We respect your privacy. By submitting this form, you consent to NexScale storing and processing your information to deliver the requested service. For details, see our Privacy Policy.

Let's Unlock AI for Scaling Your Bu siness — No Tech Skills Needed.

Whether you’re interested in our pilot program, exploring a partnership, or just learning how NexScale works with a live demo, you’re in the right place.


Share a bit about your goals, and we’ll take it from there.

We respect your privacy. By submitting this form, you consent to NexScale storing and processing your information to deliver the requested service. For details, see our Privacy Policy.

Let's Unlock AI for Scaling Your Business — No Tech Skills Needed.

Whether you’re interested in our pilot program, exploring a partnership, or just learning how NexScale works with a live demo, you’re in the right place.


Share a bit about your goals, and we’ll take it from there.

We respect your privacy. By submitting this form, you consent to NexScale storing and processing your information to deliver the requested service. For details, see our Privacy Policy.

Let's Unlock AI for Scaling Your Business — No Tech Skills Needed.

Whether you’re interested in our pilot program, exploring a partnership, or just learning how NexScale works with a live demo, you’re in the right place.


Share a bit about your goals, and we’ll take it from there.

We respect your privacy. By submitting this form, you consent to NexScale storing and processing your information to deliver the requested service. For details, see our Privacy Policy.

NexScale

NexScale

NexScale

NexScale

NexScale

Discover What NexScale Can Automate for You

Ready to put AI to work in your business? Let’s map out the next step together.