Arrow brand related 3D visual
Arrow brand related 3D visual
Arrow brand related 3D visual
Arrow brand related 3D visual
Arrow brand related 3D visual
Arrow brand related 3D visual

From Burnout to Growth


Scaling Fitness & Wellness Businesses Today

Powering Human Longevity Tomorrow

From Burnout to Growth


Scaling Fitness & Wellness Businesses Today

Powering Human Longevity Tomorrow

From Burnout to Growth


Scaling Fitness & Wellness Businesses Today

Powering Human Longevity Tomorrow


From Burnout to Growth


Scaling Fitness & Wellness Businesses Today

Powering Human Longevity Tomorrow

From Burnout to Growth


Scaling Fitness & Wellness Businesses Today.

Powering Human Longevity Tomorrow.

Are you trying to scale your studio but its not working?

Growth doesnt come from more leads, it comes from keeping the ones you already have. Before you invest more in marketing, or paying consultancy, understand whats happening with your members.


Are you trying to scale your studio but its not working? Growth doesnt come from more leads, it comes from keeping the ones you already have. Before you invest more in marketing, or paying consultancy, understand whats happening with your members.

Arrow brand related 3D visual
Godrays effect visual
Godrays effect visual

Trusted By Businesses and Partners

Trusted By Businesses and Partners

Trusted By Businesses and Partners

  • Brands logo
  • Brands Logo
  • Brands logo C2Ro
  • Brands logo Happly
  • Brands Logo Next
  • Brands Logo Nakisa
  • Brands logo
  • Brands Logo
  • Brands logo C2Ro
  • Brands logo Happly
  • Brands Logo Next
  • Brands Logo Nakisa

Who we are

Who we are

Experienced Entrepreneurs. Real Domain Experts

Experienced Entrepreneurs.

Real Domain Experts

NexScale is a Toronto-based native AI company on a mission of empowering wellness and fitness businesses with an AI Business Partner.


We’re a seasoned, mission-driven team of AI builders, product executives, domain experts and operators who’ve spent decades building and scaling real SaaS products. We’ve led teams, shipped complex systems, and lived the realities of growth, retention, and operational strain firsthand.


What makes our solution different?

Scales without added headcount

Scales without added headcount

Runs on your existing systems

Runs on your existing systems

Built for non-technical operators

Built for non-technical operators

Arrow brand related 3D visual
Arrow brand related 3D visual
Arrow brand related 3D visual
Team icon/image related to who we are

Backed by Top Incubators & Innovation Hubs

Backed by Top Incubators & Innovation Hubs

Backed by Top Incubators & Innovation Hubs

Backed by Top Incubators & Innovation Hubs

What we do

What we do

We help you run your business without burning out

We help you run your business without burning out

Running a lean wellness or fitness business shouldn’t mean more admin, missed signals, or constant firefighting. NexScale works quietly in the background to reduce manual work, surface what matters, and help you retain more clients—without changing how you already operate.

Scaling a business shouldn’t mean scaling overhead. Our AI solutions help lean teams with no technical skills operate like large ones, by automating time-consuming tasks with minimal change management.

Eliminate Repetitive Workflows
→ Follow-ups, data entry, and admin tasks handled automatically 24/7.

Spot retention issues early

→ See who’s at risk, who needs attention, and what to do—before members disengage.

Work inside the tools you already use
→ No new systems. No complex setup. No workflow disruption.

Integrate AI Into Your Existing Tools

→ Scale without friction by integrating with your existing sales, marketing, ops platforms.

Integrate AI Into Your Existing Tools

→ Scale without friction by integrating with your existing sales & ops platforms.

Integrate AI Into Your Existing Tools

→ Scale without friction by integrating to your existing sales, marketing, ops, and communication platforms.

Workflow and automation icon/visual
Arrow brand related 3D visual
Arrow brand related 3D visual

Meet Your AI Business Partner

Meet Your AI Business Partner

Meet Your AI Business Partner

Meet Your AI Business Partner

Put AI to work across your studio. Improve retention, streamline operations, and scale with confidence.

Put AI to work across your studio. Improve retention, streamline operations, and scale with confidence.

Why us

Why us

Built for operators who value focus and simplicity

Built for operators who value focus and simplicity

You want results, not another system to manage. NexScale works inside your existing workflow to reduce manual work, surface what matters, and help you retain more clients; without disruption, setup headaches, or added headcount.


Why teams choose NexScale:

You want results, not another system to manage. NexScale works inside your existing workflow to reduce manual work, surface what matters, and help you retain more clients; without disruption, setup headaches, or added headcount.


Why teams choose NexScale:

You want results, not another system to manage. NexScale works inside your existing workflow to reduce manual work, surface what matters, and help you retain more clients; without disruption, setup headaches, or added headcount.


Why teams choose NexScale:

Practical AI, Not Hype

Impactful automation with low change management.

Practical AI, Not Hype

Impactful automation with low change management.

Proven to Drive Growth

Boost retention, reduce churn, and scale faster.

Proven to Drive Growth

Boost retention, reduce churn, and scale faster.

Built for Small Business Owners

No tech skills needed — works with your current tools.

Built for Small Business Owners

No tech skills needed — works with your current tools.

Let AI do the heavy lifting, so you can focus on growth.

Arrow brand related 3D visual
Arrow brand related 3D visual
Arrow brand related 3D visual
Team icon/image related to who we are

Founder Story

Founder Story

Founder Story

Founder Story

Built by experience. Guided by purpose.

Soodeh Farokhi , PhD.

Founder & CEO

Built by experience. Guided by purpose.

Built by experience. Guided by purpose.

Built by experience. Guided by purpose.

Soodeh Farokhi , PhD.

Founder & CEO

Soodeh Farokhi , PhD.

Founder & CEO

Soodeh Farokhi , PhD.

Founder & CEO

I’ve spent my career building technology at moments of change: through the dot-com boom, the rise of SaaS, and now the emergence of AI. Along the way, one lesson has stayed constant: technology only matters when it helps people and communities thrive.

My background spans AI, cloud computing, and product leadership across startups and global SaaS companies. I’ve built and scaled AI-powered products, led teams through major transformations, and worked with organizations across HR, finance, retails, tech, telecom, and more. But some of my most meaningful work has happened outside the product roadmap, mentoring founders, building communities, and supporting operators navigating growth with limited resources.

Wellbeing and longevity are deeply personal to me. As a founder, a business owner, and a parent, I’ve seen firsthand how burnout quietly erodes both businesses and people. Strong communities, consistency, and a sense of belonging are not “nice to have”, they are foundational to long-term health and sustainable growth.

I started NexScale to bring these worlds together: advanced AI, thoughtful product design, and human-centered outcomes. Our goal is to help wellness and fitness operators build stronger communities, retain members longer, and grow without sacrificing their wellbeing, or their values. As one of the rare native AI companies in the wellness and fitness sector, NexScale is built for the long game: supporting sustainable growth, the people behind it, and the communities they serve.

Our Advisors

Our Advisors

Strategic guidance from leaders in business and AI

Strategic guidance from leaders in business and AI

We’re backed by a powerful group of advisors who guide our vision and execution. From business, AI, and data strategy to hands-on domain knowledge, they help us build AI Agents that are both technically sound and practically impactful.

We’re backed by a powerful group of advisors who guide our vision and execution. From business, AI, and data strategy to hands-on domain knowledge, they help us build AI Agents that are both technically sound and practically impactful.

We’re backed by a powerful group of advisors who guide our vision and execution. From business, AI, and data strategy to hands-on domain knowledge, they help us build AI Agents that are both technically sound and practically impactful.

Serial Entrepreneur with $80+M Exit

CEO at Oxford Algorithms

Seasoned Strategic Executive

Former CPO at Meetup; Former CEO of Neo

Agentic AI Expert

Head of AI & Managing Director at Sagard

Agentic AI Expert

Head of AI & Managing Director at Sagard

Serial Entrepreneur with $80+M Exit
CEO at Oxford Algorithms

Seasoned Strategic Executive

Former CPO at Meetup; Former CEO of Neo

Agentic AI Expert

Head of AI & Managing Director at Sagard

Seasoned Strategic Executive

Former CPO at Meetup; Former CEO of Neo

Seasoned Strategic Executive

Former CPO at Meetup; Former CEO of Neo

Seasoned Strategic Executive

Former CPO at Meetup; Former CEO of Neo

Serial Entrepreneur with $80+M Exit
CEO at Oxford Algorithms

Seasoned Strategic Executive

Former CPO at Meetup; Former CEO of Neo

Events & Community

Events & Community

Be part of a community that is shaping the future of wellness

Be part of a community that is shaping the future of wellness

Be part of a community that is shaping the future of wellness

Our events bring together wellness and fitness studio owners who want to move from founder-mode to system-mode. We focus on real conversations around retention, operations, and sustainable growth, not theory. If you are looking to improve member retention, streamline your day-to-day operations, and connect with other operators facing similar challenges, this is for you.


Our events bring together wellness and fitness studio owners who want to move from founder-mode to system-mode. We focus on real conversations around retention, operations, and sustainable growth, not theory. If you are looking to improve member retention, streamline your day-to-day operations, and connect with other operators facing similar challenges, this is for you.


Our events bring together wellness and fitness studio owners who want to move from founder-mode to system-mode. We focus on real conversations around retention, operations, and sustainable growth, not theory. If you are looking to improve member retention, streamline your day-to-day operations, and connect with other operators facing similar challenges, this is for you.


Resource Hub

Resource Hub

Resource Hub

Resource Hub

Resource Hub

Careers

Careers

Careers

Be part of a mission that matters

Be part of a mission that matters

We’re building thoughtful, privacy-first AI for real operators, people running wellness and fitness businesses who care deeply about their communities. Our work is grounded in empathy, rigor, and long-term impact, not hype or shortcuts. If you’re motivated by meaningful work, high standards, and the opportunity to shape something from the ground up, we’d love to meet you.


We’re building thoughtful, privacy-first AI for real operators, people running wellness and fitness businesses who care deeply about their communities. Our work is grounded in empathy, rigor, and long-term impact, not hype or shortcuts. If you’re motivated by meaningful work, high standards, and the opportunity to shape something from the ground up, we’d love to meet you.


We’re building thoughtful, privacy-first AI for real operators, people running wellness and fitness businesses who care deeply about their communities. Our work is grounded in empathy, rigor, and long-term impact, not hype or shortcuts. If you’re motivated by meaningful work, high standards, and the opportunity to shape something from the ground up, we’d love to meet you.


Careers

Be part of a mission that matters

We’re building thoughtful, privacy-first AI for real operators, people running wellness and fitness businesses who care deeply about their communities. Our work is grounded in empathy, rigor, and long-term impact, not hype or shortcuts. If you’re motivated by meaningful work, high standards, and the opportunity to shape something from the ground up, we’d love to meet you.

Events & Community

Be part of a community that is shaping the future of wellness

Our events bring together wellness and fitness studio owners who want to move from founder-mode to system-mode. We focus on real conversations around retention, operations, and sustainable growth, not theory. If you are looking to improve member retention, streamline your day-to-day operations, and connect with other operators facing similar challenges, this is for you.


Scale Your Studio Without Burning Out

Tell us about your studio so we can tailor a ready-to-use system that improves retention, builds community, and works seamlessly with your existing CRM—no change required. Designed to deliver measurable ROI through improved retention and lifetime value.

We respect your privacy. By submitting this form, you consent to NexScale storing and processing your information to deliver the requested service. For details, see our Privacy Policy.

Scale Your Studio Without Burning Out

Tell us about your studio so we can tailor a ready-to-use system that improves retention, builds community, and works seamlessly with your existing CRM—no change required. Designed to deliver measurable ROI through improved retention and lifetime value.

We respect your privacy. By submitting this form, you consent to NexScale storing and processing your information to deliver the requested service. For details, see our Privacy Policy.

Scale Your Studio Without Burning Out

Tell us about your studio so we can tailor a ready-to-use system that improves retention, builds community, and works seamlessly with your existing CRM—no change required. Designed to deliver measurable ROI through improved retention and lifetime value.

We respect your privacy. By submitting this form, you consent to NexScale storing and processing your information to deliver the requested service. For details, see our Privacy Policy.

Scale Your Studio Without Burning Out

Tell us about your studio so we can tailor a ready-to-use system that improves retention, builds community, and works seamlessly with your existing CRM—no change required. Designed to deliver measurable ROI through improved retention and lifetime value.

We respect your privacy. By submitting this form, you consent to NexScale storing and processing your information to deliver the requested service. For details, see our Privacy Policy.

NexScale

NexScale

NexScale

NexScale

Meet Your

AI Business Partner

Put AI to work across your studio. Improve retention, streamline operations, and scale with confidence.