NexScale™ is an AI-native software company headquartered in Toronto, Canada, founded in 2024. We build AI Business Partners for owner-led businesses in the wellness, fitness, and recreation industry. Wellness, fitness, and recreation organizations are among the most community-driven businesses, yet operators are forced to run them with fragmented tools, manual processes, and limited visibility into member behavior. The result is predictable: member churn, inconsistent engagement, and operator burnout. NexScale was created to change this by bringing AI-native software to the operators building healthier, longer lives. 🎯 Our mission: scaling wellness and fitness businesses today. ✨ Our vision: powering human longevity tomorrow.

AI-native means NexScale is built on AI from the ground up. Our product, architecture, and team are designed around AI doing the work — not traditional software with AI features added on later. 🔄 Built for a new era: most tools in this industry were created in a pre-AI era to track data and send messages. NexScale is built for the AI era, where the system understands what's happening, decides what matters, and takes action. 🎯 Why it matters: we're among the few companies built this way from day one, focused specifically on the wellness, fitness, and recreation sector. We believe this approach is essential to meaningfully change how owner-led organizations operate.

NexScale is Proudly Canadian 🍁, headquartered in Toronto, and founded in 2024. We serve wellness, fitness, and recreation organizations across Canada and the United States today, with international expansion planned beginning in 2026.

👩‍💼 Who leads NexScale: NexScale is led by founder and CEO, Soodeh Farokhi, PhD, a serial tech entrepreneur, product executive, and AI leader with 17+ years of experience. Soodeh has spent her career building and scaling technology through multiple waves of innovation — from the early internet era to SaaS and now AI. Her background spans AI, cloud computing, and product leadership across startups and global SaaS companies. 🧭 Leadership philosophy: beyond technology, Soodeh is a longevity and wellbeing advocate and a mindful leader. As a working mother, she brings a deeply human perspective to building systems that not only scale businesses but also support healthier, more sustainable lives. Her vision with NexScale is to extend human longevity at scale by empowering wellness, fitness, and recreation organizations to operate more effectively, build stronger communities, and create lasting impact. 🤝 The team: the broader NexScale team brings together experienced AI builders, seasoned technology leaders, and domain experts who have operated inside real wellness and fitness organizations. They understand growth, member churn, and operational strain firsthand — and are building NexScale Chloe™ to solve these challenges in a practical, meaningful way.

At NexScale, we're intentional about how we operate — and our customers feel it in how we partner with them: ⏳ Long-term thinking — we optimize for lasting value, not short-term wins 🛠️ Operational excellence — we do the invisible work right, with discipline and quality 🎯 Customer obsession — we start from your problems and work backward 🧠 Day 1 mindset — deep expertise paired with a beginner's mind, staying curious and evolving ⚖️ Transparency and fairness — open communication, clear decisions, no politics, no guessing

Because this is where our mission has the most meaningful impact. 🌱 Wellness, fitness, and recreation organizations sit at the center of building healthier, longer lives — yet they're often run with lean teams, fragmented tools, and constant operational pressure. This creates a clear gap between what operators need and what their software delivers. 💡 Why this matters to us: for NexScale, this is both a strategic and personal choice. Our founder is a longevity and wellbeing advocate who has seen how burnout affects operators and their communities, and how strong routines, relationships, and consistency can transform both organizations and lives. 💚 What this enables: by starting with wellness, fitness, and recreation organizations, we help operators reduce burnout, improve retention, and build stronger communities — while advancing our broader vision of using AI to support human longevity at scale.

Yes. We can share case studies and connect you with reference customers across boutique fitness, recovery and wellness, and multi-location operators — matched to the type and size of your organization. Reach out through our contact form and we'll set it up as part of your evaluation.

NexScale Chloe™ is the flagship product — an AI Business Partner designed to operate alongside wellness, fitness, and recreation operators. NexScale Chloe helps organizations retain more members, build stronger communities, and grow sustainably, without adding headcount, consultants, or a technical team.

NexScale Chloe™ is built for organizations whose growth depends on member retention, engagement, and community — including: 🏋️ Boutique fitness studios: yoga, hot yoga, Pilates and reformer, barre and Lagree, CrossFit, Hyrox, HIIT, indoor cycling, rowing, and functional fitness 🌿 Wellness and recovery spaces: premium wellness clubs, cold plunge and contrast therapy studios, recovery centers, and spas 🏢 Scaling operators: multi-location studio groups and fitness franchise networks across North America 🏛️ Community and public recreation organizations: YMCAs, community centers, recreation centres, municipal parks and recreation departments, sports and recreation complexes, and public fitness facilities ⚽ Sports and activity facilities: youth sports organizations, training academies, climbing gyms, racquet sports clubs, aquatic centres, and multi-sport recreation facilities

NexScale Chloe™ continuously monitors your member base — tracking engagement, attendance, milestones, and communication patterns. 🌅 Every day: Chloe identifies members who may be disengaging, members who deserve recognition, and members who would benefit from a timely check-in. Chloe proactively reaches out on your behalf using your organization's brand voice and keeps you informed through daily briefs and recommendations. ⚙️ Behind the scenes: Chloe listens to member responses, updates member profiles with the latest engagement and feedback, and continuously builds a deeper understanding of your community. The result is a more engaged member base and stronger retention — without requiring constant manual follow-up from your team.

Yes — every message Chloe sends is tailored to the individual, not pulled from a generic template. Chloe takes into account: 📋 Member profile and demographics — age group, interests, and program preferences 📈 History with your organization — tenure, attendance patterns, milestones, and past engagement 💬 Past communication — what Chloe or your team has previously said to that member, so context carries forward 🎯 Current context — what they've booked, missed, or recently asked about A new member, a long-tenured loyal member, and a member who's slipping each receive messages that reflect their unique relationship with your organization. Combined with Chloe's brand-voice calibration, the result feels personal and informed — never generic.

NexScale Chloe™ communicates with each member in their preferred language — English, French, or Spanish today, with additional languages on the roadmap. Chloe automatically detects and respects each member's language preference, so every member is reached in the language they're most comfortable in. This is especially valuable for organizations in Quebec, dual-language YMCAs, and recreation networks serving multilingual communities.

Yes — transparency is a core part of how NexScale Chloe™ shows up. Every organization that hires Chloe gets a dedicated phone number and email address, and we recommend introducing Chloe to your community the same way you would introduce a new team member: "Meet Chloe, our new teammate supporting member experience and community growth." You decide how Chloe is disclosed in your communications, and we help you stay aligned with the AI-disclosure expectations in your region (including emerging requirements in California, Illinois, Quebec, and the EU).

Yes. During onboarding, we calibrate NexScale Chloe™ to your brand voice — including tone, vocabulary, and the small details that make communication feel personal and familiar. You stay in control: Chloe can either send messages automatically or prepare drafts for a manager to review and approve. The result is communication that is personal, on-brand, and timely — your members feel like they're hearing from someone who understands them and knows your organization.

NexScale Chloe™ is designed with clear human-in-the-loop guardrails. When a conversation involves a complaint, refund request, injury, billing dispute, or any sensitive situation, Chloe automatically flags it and routes it to the right person on your team — with the full member context attached. Chloe handles the high-volume, high-leverage retention and engagement work so your team can focus on the conversations that genuinely require a human.

We're realistic about this: every AI system can be wrong. NexScale Chloe™ is built with multiple layers of guardrails — bounded scope, retrieval grounded in your organization's data, sensitive-topic detection, and configurable human-in-the-loop approval. You can set Chloe to send messages automatically, prepare drafts for approval, or operate in a hybrid mode by message type. Every action Chloe takes is logged and visible to you, so you always have a full audit trail.

NexScale Chloe™ is available today for organizations across Canada and the United States. We're expanding internationally in phases. If your organization is outside North America and you'd like to be among the first onboarded in your market, reach out through nexscale.ai/contact and we'll keep you in the loop.

CRMs track. Marketing tools communicate. NexScale Chloe™ decides what to do and takes action. 🔍 Retention-focused tools (Recovr, Keepme, Loyale) are intentionally narrow. They identify at-risk members and surface nudges, but everything beyond that still depends on your team. 🧩 Platform-specific tools (WallaPredict, Mindbody Marketing Suite) only work within their own ecosystem, often requiring you to adopt or migrate to their full software stack. 🔁 Built-in CRM automations are typically rule-based and limited in scope, handling predefined triggers rather than understanding the full context of your business. ⚙️ Where NexScale Chloe is different: ✅ Scope: covers retention, class optimization, coach performance, community feedback, operations, and reporting — not just churn ✅ Architecture: AI-native and CRM-agnostic, working on top of the systems you already use ✅ Action: prepares, recommends, and executes with your approval — instead of handing your team another dashboard to manage 💡 In practice: instead of reacting to fragmented insights across multiple tools, you operate with a single system that understands your business and helps you run it proactively.

A great Member Experience hire typically costs $60K–$90K fully loaded — and one person can only realistically engage a few hundred members deeply. NexScale Chloe™ engages every member, every day, in their preferred channel, across every location — for a fraction of the cost. Most of our customers don't see Chloe as a replacement for a hire; they see it as the leverage layer that lets their existing team focus on the high-value, in-person work that actually requires a human.

Most software in the wellness and fitness industry was built in a pre-AI era to track data and send messages. AI features bolted on top inherit those limitations — they can summarize what already happened, but they can't reason about your business or take action. NexScale Chloe™ is AI-native from the ground up: the architecture, data model, and product surface are designed for an AI agent to understand, decide, and act with your approval. That's the difference between a chatbot inside a dashboard and a teammate who actually runs the workflow.

You absolutely could prototype something — but production-grade AI agents in a customer-facing context require integrations, guardrails, evaluation, monitoring, retention modeling, deliverability infrastructure (SMS, WhatsApp, email), brand-voice calibration, escalation logic, and ongoing tuning. Most operators we talk to spent 3–6 months trying before deciding they'd rather hire NexScale Chloe™ and focus on running their business.

NexScale Chloe™ is offered as a subscription service (SaaS) with monthly pricing tailored to your organization's size, number of locations, and operational complexity. To make the decision low-risk, every new customer starts with a 3-month introductory period at a discounted rate and a 100% satisfaction guarantee. Book a discovery call and we'll walk you through pricing tailored to your situation — no surprise quotes.

📈 Retention is the highest-leverage driver of growth in the wellness and fitness industry. On average, up to 50% of new members leave within the first 3 to 6 months, while many organizations spend $50 to $100 per day on marketing and lead generation to replace them — a constant cycle of acquisition without long-term value. A 5% improvement in retention can unlock 25% to 95% more financial impact over the lifetime of your members. ⚡ What changes with NexScale Chloe™: ✅ ~3x higher ROI from prioritizing retention over continuously chasing new leads ✅ ~40% less time spent on admin, reporting, and follow-ups ✅ Up to 6 weeks of earlier visibility into disengaged members 💡 Why it matters: for most organizations, retaining just a small number of members each month pays back the cost of NexScale Chloe many times over. That's exactly why we offer a fully refundable introductory period — if Chloe doesn't earn its place in your organization, you don't pay for it.

🗓️ Month 1: Chloe is connected, calibrated to your brand voice, and you receive your first daily briefs. You'll see your first retention audit and the at-risk members Chloe has identified. 🗓️ Month 2: Chloe is actively engaging at-risk members and surfacing operational insights. Most organizations see early retention signals here — re-engaged members, recovered cancellations, and stronger response rates. 🗓️ Month 3: Measurable lift in retention and engagement. Most customers see at least a 5% retention improvement within their first 3–6 months. This is when most organizations decide to continue past the introductory period.

The introductory period is offered at a discounted rate and includes a 100% satisfaction guarantee if NexScale Chloe™ doesn't earn its place in your organization. ⚙️ What's included: 🔗 Full integration with your existing CRM and business systems for live data flow 📱 A dedicated phone number assigned to Chloe for your organization 📧 Chloe's integration with a dedicated business email account 🤝 Hands-on onboarding tailored to your operations, workflows, and goals 👤 Access for one primary operator with unlimited usage 📈 Weekly strategic sessions with a NexScale leader, plus ongoing support 🔍 An initial retention and engagement audit based on your historical data from the previous 3 to 6 months 📊 Three monthly executive reports covering retention, engagement, growth, and key business indicators ⚡ Automated member segmentation with personalized retention strategies and proactive outreach executed by Chloe 🎯 Chloe customized to reflect your organization's unique brand voice and communication style 📋 Live visibility into Chloe's activities, completed actions, recommendations, and ongoing progress 💬 Access to Ask Chloe — for questions about your members, operations, retention, engagement, and business performance

📅 Click "Hire NexScale Chloe for Your Business" on our website and book a discovery call. We'll take it from there.

You can cancel NexScale Chloe™ at any time — there's no long-term contract. 🔄 Cancel during the 3-month introductory period and you receive a full refund. 🔓 After the introductory period, there's no lock-in — you simply end the managed service. Because NexScale Chloe runs on top of your existing CRM, booking system, and communication tools (rather than replacing them), walking away doesn't disrupt the rest of your stack. Your data, your members, your workflows, and your systems stay yours.

Your data is always yours. If you cancel, following the data-retention period defined in our agreement, we securely delete your data from our systems and confirm deletion in writing. Full details are in our Privacy Policy.

No. NexScale Chloe™ is tools-agnostic and designed to work on top of whatever CRM and booking platform you already run — Mindbody, Hapana, Glofox, Clubworx, Arketa, Mariana Tek, Walla, ClassPass, ActiveNet, Amilia, and the rest of the modern stack. Your tools stay exactly as they are. Chloe reads what it needs, writes back so your records stay current, and never asks your team to learn a new platform. No migration, no data re-entry, no disruption to your members.

NexScale Chloe™ connects directly to the booking and member management platform that runs your organization: 📅 Booking & Member Management: Mindbody, Mariana Tek, Walla, WellnessLiving, Glofox, fitDEGREE, Punchpass, Zen Planner, ActiveNet, Amilia, and other CRMs 🧠 Built to adapt: Chloe keeps learning how your organization operates. If you use a platform not listed here or have unique workflows, we work with you to configure Chloe to support them.

Onboarding NexScale Chloe™ is guided, hands-on, and designed to deliver value within your first days. Here's the journey: 1️⃣ Create your account and complete payment to get started. 2️⃣ Add your API key to connect Chloe to your CRM and booking platform. 3️⃣ Your account is enabled by our team, and Chloe begins ingesting your historical member data. 4️⃣ Receive your first retention audit — within the first few days, Chloe delivers an executive summary of your historical engagement, churn risk, and the retention opportunities sitting in your member base today. 5️⃣ Calibrate Chloe's tone to your brand voice, connect your email, and activate your dedicated phone number for member communication. 6️⃣ Chloe surfaces the first cohort of disengaged members. You walk through this initial cohort together — Chloe drafts the outreach, you stay close to the loop, approve messaging, and align on tone and judgment calls. 7️⃣ Chloe takes over from there. Subsequent cohorts are handled behind the scenes, with regular reports back to you on what was sent, what worked, and what's next. 🧩 What you need from your side: no technical skills or project management. Your team's involvement is concentrated in the first week, then steps down significantly as Chloe operates independently.

NexScale Chloe™ primarily needs API access to the systems you already use — CRM and booking and communications. We don't ask you to clean, export, or migrate anything. As part of onboarding, we connect to your stack, ingest 3–6 months of historical data for the retention audit, and align Chloe with your brand voice and operational priorities. The lift on your side is typically a few hours total across the first two weeks.

Today, NexScale Chloe™ is primarily built for owners, operators, general managers, and administrators responsible for the day-to-day success of the organization. Whether you run a boutique fitness studio, wellness center, YMCA, community center, recreation facility, sports academy, or a multi-location network, Chloe gives you a single trusted view across members, programs, staff, community engagement, and operations. The biggest unlock happens when leaders have clear visibility into what matters most and can focus their time on the actions that drive retention, participation, member experience, and business performance. 🌱 What's coming next: expanded access for coaches, instructors, trainers, front-desk teams, member services staff, and program coordinators is on the near-term roadmap.

For most customers, no — NexScale Chloe™ amplifies the team you already have rather than replacing them. Chloe handles the high-volume, high-leverage retention and engagement work that's impossible to do consistently by hand: identifying at-risk members, personalized outreach, milestone recognition, daily briefs, and operational reporting. Your team is then free to focus on in-person experience, programming, community-building, and the relationships that genuinely require a human.

Data security and privacy are core to how NexScale Chloe™ is built. 🔐 Encryption: TLS 1.2+ in transit and AES-256 at rest 🏢 Infrastructure: secure, enterprise-grade cloud infrastructure with industry-standard safeguards 🛡️ Access controls: role-based access, principle of least privilege, full audit logging 🚫 Use of data: your data is never sold, never shared without your consent, and never used to train models for other customers — each organization's member data stays scoped to that organization 🗑️ Retention & deletion: clear data-retention and deletion policies defined in our agreement 📩 Incident response: documented breach-notification process aligned with applicable regulations Full details are in our Privacy Policy and Terms and Conditions.

Yes. NexScale Chloe™ is designed to be compliant with PIPEDA in Canada (including Quebec's Law 25), GDPR in the EU/EEA, and US state privacy laws (CCPA/CPRA, VCDPA, and equivalents). We support data subject access requests, deletion, portability, and consent management. For customers with specific regulatory requirements — including municipal, healthcare-adjacent, or YMCA federation requirements — we work with you on the appropriate data-handling configuration during onboarding.

Customer data is hosted on enterprise-grade cloud infrastructure with regional data residency available for Canadian and US customers. EU residency is on the roadmap as part of our international expansion. We're happy to share our full sub-processor list and infrastructure details under NDA during procurement.

🌿 Our community approach: we believe in community-driven growth — both for NexScale and for the operators we work with. Our founder and core team are community builders, and that's reflected in how we engage with the industry. 🤝 What we host: NexScale hosts in-person roundtables, invite-only operator dinners, and workshops for wellness, fitness, and recreation leaders across major North American cities — along with virtual sessions focused on member retention, community building, operations, and the transition from founder-mode to system-mode.

📅 How to join: you can explore upcoming events and RSVP by checking our event calendar at nexscale.ai/community. Events are private, highly curated, and mostly complimentary. From time to time, our in-person events may have a small fee to create commitment. Most sessions fill up quickly, so we recommend following the calendar to hear about new events early. 🌍 Bring NexScale to your community: if you'd like NexScale to host an event in your city or for your network, reach out through the contact form on our website or email us at hi@nexscale.ai.

🌿 The community: the Wellness Fitness Operators Community is an invitation-only network of operators across Canada and the US, curated and managed by NexScale. It exists for peer operators to exchange real insights, support one another, and grow sustainably. 🤝 What you get: alongside peer discussions, NexScale shares industry trends, member retention best practices, community engagement playbooks, and practical frameworks for the hardest part of scaling a business — moving from founder-mode to system-mode. 💬 How it's different: this is an operator-only, high-signal community designed for real conversations between people running similar businesses. 📲 How to join: the community is hosted as a private WhatsApp group. Request access through the contact form on our website, and we'll follow up if there's a strong fit.

🤝 Partnerships with NexScale: yes. NexScale is a CRM-agnostic and software-agnostic platform, designed to work alongside the tools organizations already use. We partner with studio management platforms, industry consultants, technology providers in the wellness and fitness sector, and franchise groups that want to bring AI-driven retention and operations to their networks and clients. 🚀 Who we work with: platforms, agencies, franchisors, and YMCA / recreation federations looking to deliver more value to their members and customers through smarter operations, stronger retention, and better visibility. 📩 How to partner: reach out through nexscale.ai/contact and select "Exploring a partnership."

👉 We hire deliberately and with a high bar. At this stage, we're not optimizing for headcount — we're focused on bringing in a small number of exceptional people who can take ownership and shape the product, company, and category with us. 🌱 What we look for: AI builders, product leaders, engineers, and industry operators who: Think in systems and understand how businesses actually run Take ownership and move with clarity, not constant direction Care about real-world impact, not just shipping features Are comfortable working close to customers and learning fast Value simplicity, quality, and thoughtful execution 📩 How to apply: learn more about our approach and open roles on our Careers page at nexscale.ai/careers.