Frequently asked questions about NexScale and Chloe, the AI Business Partner for wellness and fitness studios.
🌱 About NexScale
1
What is the story of NexScale?
NexScale is an AI-native software company headquartered in Toronto, Canada, founded in 2024. We build AI Business Partners for owner-led businesses in the wellness and fitness industry. Wellness and fitness studios are among the most community-driven businesses, yet operators are forced to run them with fragmented tools, manual processes, and limited visibility into member behavior. The result is predictable: member churn, inconsistent engagement, and operator burnout. NexScale was created to change this by bringing AI-native software to the operators building healthier, longer lives. 🎯 Our mission: Scaling wellness and fitness businesses today. ✨Our vision: Powering human longevity tomorrow.
2
What does "AI-native" mean for NexScale?
AI-native means NexScale is built on AI from the ground up. Our product, architecture, and team are designed around AI doing the work, not traditional software with AI features added on later. 🔄 Built for a new era Most tools in this industry were created in a pre-AI era to track data and send messages. NexScale is built for the AI era, where the system understands what is happening, decides what matters, and takes action. 🎯 Why it matters We are among the few companies built this way from day one, focused specifically on the wellness and fitness sector. We believe this approach is essential to meaningfully change how owner-led studios operate.
3
Where is NexScale based, and when was it founded?
NexScale is Proudly Canadian 🍁, headquartered in Toronto, and founded in 2024. We serve wellness and fitness studios across Canada and the United States today, with international expansion underway.
4
What principles guide how NexScale builds and grows?
At NexScale, we are intentional about how we communicate, think, prioritize, decide, build, and scale. Our principles guide every decision, not just what we do, but how we do it. ⏳ Long-term thinking — We optimize for lasting value, not short-term wins. 🛠️ Operational excellence — We do the invisible work right with discipline and quality, even when unseen. 🎯 Customer obsession — We start from the customer’s problems and work backward. 🧠 Day 1 mindset — Deep expertise with a beginner’s mind, staying curious and evolving. ⚖️ Transparency and fairness — Open communication, clear decisions, no politics, no guessing.
5
Who founded and leads NexScale?
👩💼 Who leads NexScale? NexScale is led by founder and CEO Soodeh Farokhi, PhD., a serial tech entrepreneur, product executive, and AI leader with 17+ years of experience. Soodeh has spent her career building and scaling technology through multiple waves of innovation, from the early internet era to SaaS and now AI. Her background spans AI, cloud computing, and product leadership across startups and global SaaS companies, where she has led the development of AI-powered products in HR, finance, retail, telecom, and enterprise software. 🧭 Leadership philosophy Beyond technology, Soodeh is a longevity and wellbeing advocate and a mindful leader. As a working mother, she brings a deeply human perspective to building systems that not only scale businesses but also support healthier, more sustainable lives. Her vision with NexScale is to extend human longevity at scale by empowering wellness and fitness studios to operate more effectively, build stronger communities, and create lasting impact. 🤝 The team behind NexScale The broader NexScale team brings together experienced AI builders, seasoned technology leaders, and domain experts who have operated inside real wellness and fitness businesses. They understand the realities of growth, member churn, and operational strain firsthand, and are building Chloe to solve these challenges in a practical and meaningful way.
6
Why does NexScale focus on wellness and fitness businesses?
Because this is where our mission has the most meaningful impact. 🌱 Wellness and fitness studios are at the center of building healthier, longer lives, yet they are often run with lean teams, fragmented tools, and constant operational pressure. This creates a clear gap between what operators need and what their software delivers. 💡 Why this matters to us For NexScale, this is both a strategic and personal choice. Our founder is a longevity and wellbeing advocate who has seen how burnout affects operators and their communities, and how strong routines, relationships, and consistency can transform both businesses and lives. 💚 What this enables By starting with wellness and fitness businesses, we help operators reduce burnout, improve retention, and build stronger communities, while advancing our broader vision of using AI to support human longevity at scale.
🌿Product (Chloe)
7
What is NexScale’s flagship product?
Chloe is NexScale’s flagship product, an AI Business Partner designed to operate alongside wellness and fitness studio owners. It helps studios retain more members, build stronger communities, and grow sustainably, without adding headcount, consultants, or a technical team.
8
Who is Chloe for?
🏋️ Boutique fitness studios: Yoga, hot yoga, pilates and reformer, barre and lagree, CrossFit, Hyrox, HIIT, indoor cycling, rowing, and functional fitness 🌿 Wellness and recovery spaces: Premium fitness and wellness clubs, cold plunge and contrast therapy studios, wellness centers, and spas 🏢 Scaling operators: Multi-location studio groups and fitness franchise networks across North America
9
Why is now the right time for my studio to use Chloe?
Studios today are running on more tools than ever, yet still lack a clear, unified view of what is happening across their business. At the same time, member expectations for personalized engagement are rising, while retention is becoming harder and more expensive to manage. ⚡ What has changed AI has reached a point where it can move beyond reporting and automation to actively support day-to-day operations. ⏳ Why Chloe now Chloe exists at this intersection, helping studios move from reactive, manual workflows to a more proactive, system-driven way of running their business.
10
What does Chloe do day-to-day in a wellness or fitness studio?
Chloe operates across every part of your studio, including members, classes, coaches, community, and operations. 🌅 Every day Chloe is proactive and built for busy owners and operators. It highlights what needs attention, initiates follow-ups, and reminds you of key priorities so nothing slips through the cracks. ⚙️ Behind the scenes It connects your data and understands what is happening across your business, helping you stay organized, aligned, and on top of your operations without relying on multiple tools or manual processes.
11
Which types of wellness and fitness businesses does Chloe support?
Chloe is built for modern wellness and fitness businesses, including: ✅ Boutique fitness studios (yoga, Pilates, barre, HIIT, CrossFit, Hyrox, indoor cycling, rowing & functional fitness) ✅ Wellness studios and centers (recovery, movement, breathwork, and mind-body practices) ✅ Gyms and health clubs with recurring memberships and class-based operations ✅ Multi-location studios and fitness franchise networks It is especially valuable for businesses managing memberships, classes, and community engagement at scale, where retention and operational efficiency directly impact growth.
12
Does Chloe work for single-location studios, multi-location operators, and franchise networks?
Yes. Chloe scales cleanly from a single-location boutique studio to multi-location operators and franchise networks. Single-location owners get a focused daily brief on the handful of members, classes, and coaches that matter most. Multi-location and franchise operators get network-wide visibility — which locations are outperforming on retention, which coaches need support, and which playbooks are working — while every studio still gets its own tailored daily rhythm and member communication. It is one of the cleanest ways to run a multi-unit wellness business without adding regional ops headcount.
13
Is Chloe available outside North America?
Chloe is available today for wellness and fitness studios across Canada and the US. We are expanding internationally in phases. If your studio is outside North America and you want to be among the first operators onboarded in your market, reach out through nexscale.ai/contact and we will keep you in the loop.
🆚 Differentiation
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How is Chloe different from tools like Recovr, WallaPredict, or the automations built into my CRM?
CRMs track. Marketing tools communicate. Chloe decides what to do and takes action. 🔍 Retention-focused tools like Recovr are intentionally narrow. They identify at-risk members and surface nudges, but everything beyond that still depends on your team. 🧩 Platform-specific tools like WallaPredict only work within their own ecosystem, often requiring you to adopt or migrate to their full software stack. 🔁 Built-in CRM automations are typically rule-based and limited in scope, handling predefined triggers rather than understanding the full context of your business. ⚙️ Where Chloe is different Chloe operates across three dimensions: ✅ Scope: Covers retention, class optimization, coach performance, community feedback, operations, and reporting, not just churn ✅ Architecture: AI-native and CRM-agnostic, working on top of the systems you already use ✅ Action: Prepares, recommends, and executes with your approval, instead of handing your team another dashboard to manage 💡 What this means in practice Instead of reacting to fragmented insights across multiple tools, you operate with a single system that understands your business and helps you run it proactively.
🔌 Integration & Stack
15
Do I need to switch my CRM or booking system to use Chloe?
No. Chloe is tools agnostic and designed to work on top of whatever CRM and booking platform you already run — Mindbody, Hapana, Glofox, Clubworx, Arketa, Mariana Tek, Walla, ClassPass, and the rest of the modern studio stack. Your tools stay exactly as they are. Chloe reads what it needs, writes back so your records stay current, and never asks your team to learn a new platform. No migration, no data re-entry, no disruption to your members.
16
Which tools does Chloe integrate with?
Chloe connects across the full ecosystem that runs a modern boutique studio: 📅 Booking & Member Management: Mindbody, Mariana Tek, Walla, WellnessLiving, Glofox, fitDEGREE, Punchpass, Zen Planner, and other boutique CRMs 💳 Payments: Stripe, Square, and the processors built into your booking platform 📊 Finance & Payroll: QuickBooks, Xero, Gusto, and similar bookkeeping and payroll tools 💬 Member Communication: Email, SMS, WhatsApp, Telegram, plus platforms like Klaviyo, Mailchimp, and Constant Contact 🎟️ Community & Events: Luma, Eventbrite, and other workshop and event platforms 👥 Team Communication: Slack, WhatsApp, and Microsoft Teams for instructors and front desk 📧 Google Workspace: Gmail, Calendar, and Drive for scheduling, communication, and file management ✨ The upside While Chloe connects to all of these tools, you will likely find you no longer need some of them. Task management, member feedback, engagement tracking, alignment logs, and day-to-day reporting are already built into Chloe. Instead of stitching together multiple apps, Chloe handles these workflows natively. 🧠 Built to adapt Chloe keeps learning how your studio operates. The more you use it, the more tailored and effective it becomes. If you use tools not listed here or have unique workflows, we configure Chloe to support them.
⚙️ Onboarding & Usage
17
How does onboarding work and how long does it take?
⚙️ How does onboarding work and how long does it take? Once you hire Chloe, we start with a short discovery session to understand your studio’s goals, tools, brand voice, and daily operations. Most studios have Chloe connected to their CRM, booking system, and communication tools in under a day, with the first daily brief arriving within the first week. Your first fully tailored, working agent is typically live within a few weeks, and continues to adapt to your preferences and priorities over time. 🧩 What you need from your side No technical skills, project management, or implementation effort is required. NexScale handles the entire setup end to end.
18
Who can use Chloe in my studio?
🎯Who can use Chloe in my studio? At the moment, Chloe is built for studio owners and general managers, the operators running the day-to-day of the business. This is intentional. The biggest unlock comes when the operator has a single, trusted view across members, classes, coaches, community, and operations, and can set clear priorities from that. 🌱 What’s coming next Expanding Chloe to coaches and front desk teams is part of our near-term roadmap. Future releases will introduce role-specific experiences designed for the moments that matter in their day, such as knowing who needs a check-in before class, who to recognize after class, and which members to prioritize at the front desk.
19
Will members know when Chloe is messaging them, and can I control its tone?
👥 How Chloe shows up in your studio Chloe is designed to feel unmistakably like part of your team. Every studio that hires Chloe gets a dedicated phone number and email address, so every text, WhatsApp message, and email your members receive comes from a consistent, studio-owned identity. Before Chloe begins communicating, you introduce it to your community the same way you would introduce any new team member: “Meet Chloe, our new teammate supporting member experience and community growth.” From that moment on, Chloe is part of your studio, not an anonymous automation layered on top of your tools. 🌱 How Chloe operates day to day In practice, Chloe works like a remote team member and business partner, focused on member experience and community growth. During onboarding, we calibrate Chloe to your brand voice, including tone, vocabulary, and the small details that make communication feel personal and familiar. You stay in control. Chloe can either send messages automatically or prepare drafts for a manager to review and approve. 💬 What your members experience The result is communication that is personal, on-brand, and timely. Your members feel like they are hearing from someone who understands them and knows your studio, not from a generic system.
💰 ROI & Pricing
20
What's the expected ROI and payback period with Chloe?
📈 Retention and ROI with Chloe Retention is the highest-leverage driver of growth in the wellness and fitness industry. On average, up to 50% of new members leave within the first 3 to 6 months, while many studios spend $50 to $100 per day on marketing and lead generation to replace them. This creates a constant cycle of acquisition without long-term value. A 5% improvement in retention can unlock up to 25% to 94% more profit over the lifetime of your members. ⚡ What changes with Chloe Studios running with Chloe typically see: ~3x higher ROI from prioritizing retention over continuously chasing new leads ~40% less time spent on admin, reporting, and follow-ups Up to 6 weeks of earlier visibility into disengaged members 💡 Why it matters For most studios, retaining just a small number of members each month pays back the cost of Chloe many times over. That is exactly why we offer a fully refundable probation. If Chloe does not earn its place in your business, you do not pay for it.
21
How can I start with Chloe?
🚀 Getting started with Chloe You start with Chloe through a 3-month probation, designed to bring Chloe into your studio with minimal risk and let you experience the impact before committing long term. 💸 Low risk, high commitment from both sides The 3-month probation is offered at a 65% discounted rate and is fully refundable if you do not find it valuable. The goal is to ensure both sides are meaningfully engaged and focused on real outcomes. ⚙️ What’s included in the 3-month probation 🔗 Full integration with your existing CRM 📱 A dedicated phone number and email for Chloe in your studio 🤝 Hands-on onboarding tailored to your operations 👥 1 user for the studio owner with unlimited usage 📈 Weekly strategic sessions with one of the NexScale staretgic leaders, plus ongoing team support 📊 Three executive summary monthly reports on your studio retention and performance ⚡ Chloe running live daily operations across members, classes, coaches, business, and personal tasks 🎯 Configuration aligned with your studio’s brand voice 📊 After the probation Most studios (on average, 8 out of 10) continue with Chloe on a monthly subscription plan based on their scope, locations, and needs. There is no long-term commitment and you can cancel anytime. 📅 How to start Click “Hire Chloe for Your Studio” on our website and book your discovery call We handle the rest
22
What happens if I cancel?
You can cancel Chloe at any time, with no long-term contract. Cancel during the 3-month probation and you receive a full refund. After the probation, there is no lock-in — you simply end the managed service. Because Chloe runs on top of your existing CRM, booking system, and communication tools (rather than replacing them), walking away does not disrupt the rest of your stack. Your data, your members, your workflows, and your systems stay yours.
🔐 Security
23
How do you protect my studio's and members' data?
Data security and privacy are core to how Chloe is built. All studio and member data is stored and processed on secure cloud infrastructure, with encryption in transit and at rest, strict access controls, and industry-standard safeguards. We are privacy-first by design: your data is never sold, never shared without your consent, and never used to train models for other studios. Each studio's member information stays scoped to that studio. Full details are in our Privacy Policy and Terms and Conditions, available on our website.
🤝 Community & Events
24
What events does NexScale host for wellness and fitness studio owners?
🌿 Our community approach We believe in community-driven growth, both for NexScale and for the studio owners we work with. Our founder and core team are community builders, and this is reflected in how we engage with the industry. 🤝 What we host NexScale hosts in-person roundtables, invite-only operator dinners, and workshops for wellness and fitness studio owners across major North American cities, along with virtual sessions focused on member retention, community building, operations, and the transition from founder-mode to system-mode.
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How can I attend or RSVP for a NexScale event?
📅 How to join our events You can explore upcoming events and RSVP through our public Luma calendar: https://luma.com/nexscale Events typically have a small fee (around $5–$10) to create commitment and ensure high-quality, engaged conversations. Most sessions fill up quickly, so we recommend following the calendar to hear about new events early. 🌍 Bring NexScale to your community If you would like NexScale to host an event in your city or for your community, reach out through the contact form on our website or email us at hi@nexscale.ai
26
What is the Wellness & Fitness Studio Owners Community that NexScale manages?
🌿 The Wellness & Fitness Studio Owners Community The Wellness & Fitness Studio Owners Community is an invitation-only network of studio owners and operators across Canada and the US, curated and managed by NexScale. It exists for peer operators to exchange real insights, support one another, and grow sustainably. 🤝 What you get Alongside peer discussions, NexScale shares industry trends, member retention best practices, community engagement playbooks, and practical frameworks for the hardest part of scaling a studio, moving from founder-mode to system-mode. 💬 How it is different This is an operator-only, high-signal community designed for real conversations between people running the same kinds of businesses. 📲 How to join The community is hosted as a private WhatsApp group. You can request access through the contact form on our website, and we will follow up if there is a strong fit.
🤝 Partnerships & Hiring
27
Does NexScale partner with CRMs, consultants, and franchise networks?
🤝 Partnerships with NexScale Yes. NexScale is a CRM-agnostic and software-agnostic platform, designed to work alongside the tools studios already use. We partner with studio management platforms, industry consultants, technology providers in the wellness and fitness sector, and franchise groups that want to bring AI-driven retention and operations to their networks and clients. 🚀 Who we work with We collaborate with platforms, agencies, and franchisors looking to deliver more value to their customers through smarter operations, stronger retention, and better visibility across their businesses. 📩 How to partner If you are interested in partnering, reach out through nexscale.ai/contact and select “Exploring a partnership.”
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How does NexScale hire and what do you look for?
👉 How does NexScale hire and what do you look for? We hire deliberately and with a high bar. At this stage, we are not optimizing for headcount. We are focused on bringing in a small number of exceptional people who can take ownership and shape the product, the company, and the category with us. 🌱 What we look for We look for AI builders, product leaders, engineers, and industry operators who: Think in systems and understand how businesses actually run Take ownership and move with clarity, not constant direction Care about real-world impact, not just building features Are comfortable working close to customers and learning fast Value simplicity, quality, and thoughtful execution 📩 How to apply Learn more about our approach and open roles on our careers page: https://www.nexscale.ai/careers
📣 Learn More
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Where can I follow NexScale and learn more?
📣 Stay connected with NexScale You can follow NexScale on LinkedIn, Instagram, and YouTube, all linked from the footer of nexscale.ai. For written content, visit the Resource Hub. For upcoming events, see https://luma.com/nexscale 👤 Follow our founder You can also follow NexScale’s founder on LinkedIn and Instagram for insights on mindful leadership, longevity and wellbeing, entrepreneurship, working parenthood, scaling businesses, and building in the wellness and fitness space. 📩 Get in touch For anything specific to your studio, book a live demo or reach out through the contact page.