We're building the AI-native company behind the future of human longevity.
We're building the AI-native company behind the future of human longevity.
We're building the AI-native company behind the future of human longevity.
We start with the businesses that keep people moving — boutique wellness and fitness studios and community-based centers — and give them the AI to scale sustainably, retain members, and build the communities that make long, healthy lives possible.
AI-native · Founded 2024 · Toronto · Built by AI and product operators with decades of experience.
We start with the businesses that keep people moving — boutique wellness and fitness studios and community-based centers — and give them the AI to scale sustainably, retain members, and build the communities that make long, healthy lives possible.
AI-native · Founded 2024 · Toronto · Built by AI and product operators with decades of experience.
We start with the businesses that keep people moving — boutique wellness and fitness studios and community-based centers — and give them the AI to scale sustainably, retain members, and build the communities that make long, healthy lives possible.
AI-native · Founded 2024 · Toronto · Built by AI and product operators with decades of experience.
Vision
Vision
Scaling Fitness & Wellness Businesses Today. Powering Human Longevity Tomorrow.
Scaling Fitness & Wellness Businesses Today. Powering Human Longevity Tomorrow.
Scaling Fitness & Wellness Businesses Today. Powering Human Longevity Tomorrow.
Every business we help scale today becomes part of the infrastructure that lets humans live longer, healthier, more connected lives tomorrow. We're not just building software for an industry — we're investing in the operators who will define what wellness, community, and longevity look like for the next generation.
"The future of human longevity will be built by the people running these businesses. Our job is to make sure they can keep doing it." — Soodeh Farokhi, Founder & CEO
Every business we help scale today becomes part of the infrastructure that lets humans live longer, healthier, more connected lives tomorrow. We're not just building software for an industry — we're investing in the operators who will define what wellness, community, and longevity look like for the next generation.
"The future of human longevity will be built by the people running these businesses. Our job is to make sure they can keep doing it." — Soodeh Farokhi, Founder & CEO
Every business we help scale today becomes part of the infrastructure that lets humans live longer, healthier, more connected lives tomorrow. We're not just building software for an industry — we're investing in the operators who will define what wellness, community, and longevity look like for the next generation.
"The future of human longevity will be built by the people running these businesses. Our job is to make sure they can keep doing it." — Soodeh Farokhi, Founder & CEO
Every business we help scale today becomes part of the infrastructure that lets humans live longer, healthier, more connected lives tomorrow. We're not just building software for an industry — we're investing in the operators who will define what wellness, community, and longevity look like for the next generation.
"The future of human longevity will be built by the people running these businesses. Our job is to make sure they can keep doing it." — Soodeh Farokhi, Founder & CEO
Founder Story
Founder Story
Founder Story
Founder Story
Built by experience. Guided by purpose.
Built by experience. Guided by purpose.
Soodeh Farokhi , PhD
Soodeh Farokhi , PhD
Founder & CEO
Founder & CEO
Located in Toronto, ON.
Located in Toronto, ON.
Built by experience.
Guided by purpose.
Located in Toronto, ON.
THE PATH I've spent 17 years building technology through the moments that reshape industries — the rise of cloud, the maturity of SaaS, and now the emergence of agentic AI. Across enterprise software at Nakisa, AI computer vision at C2RO (the venture-backed startup I co-founded and helped scale), and product leadership for some of the world's largest organizations, one lesson has stayed constant: technology only matters when it helps people and communities thrive.
THE WHY I started NexScale because wellbeing and longevity are deeply personal to me. As a founder, an operator, and a parent, I've watched burnout quietly erode both businesses and the people running them. The boutique wellness and fitness operators we serve are doing some of the most important work in the world — keeping humans moving, connected, and healthy for the long term — and they've been left to do it with software built for someone else.
THE WHY I started NexScale because wellbeing and longevity are deeply personal to me. As a founder, an operator, and a parent, I've watched burnout quietly erode both businesses and the people running them. The boutique wellness and fitness operators we serve are doing some of the most important work in the world — keeping humans moving, connected, and healthy for the long term — and they've been left to do it with software built for someone else.
THE MISSION NexScale is my answer to that. We're combining advanced AI, thoughtful product design, and a deep respect for the human side of operations to build the AI-native company behind the future of human longevity. We're here for the long game — for the operators, the communities they serve, and the lives those communities make possible.
Team
Team
Built by the people who've already done it.
NexScale was started by people who have lived the problem on both sides — building and scaling AI products inside global enterprises, and running lean, founder-led businesses where every hour and dollar counts. We bring that combination — deep AI expertise and operator scar tissue — to every product decision we make.
NexScale was started by people who have lived the problem on both sides — building and scaling AI products inside global enterprises, and running lean, founder-led businesses where every hour and dollar counts. We bring that combination — deep AI expertise and operator scar tissue — to every product decision we make.
NexScale was started by people who have lived the problem on both sides — building and scaling AI products inside global enterprises, and running lean, founder-led businesses where every hour and dollar counts. We bring that combination — deep AI expertise and operator scar tissue — to every product decision we make.
Built by the people who've already done it.
Built by the people who've already done it.
Built by the people who've already done it.
Builders Who've Done It
Our founding team has started, scaled, and exited ventures across AI, SaaS, and enterprise technology. We know what it takes to go from zero to product-market fit — and we bring that scar tissue to every decision at NexScale.
Builders Who've Done It
Our founding team has started, scaled, and exited ventures across AI, SaaS, and enterprise technology. We know what it takes to go from zero to product-market fit — and we bring that scar tissue to every decision at NexScale.
AI in Our DNA
Artificial intelligence isn't a feature we bolted on — it's the foundation we've been building on for over a decade. Our team has designed and shipped production-grade AI systems across computer vision, natural language processing, and behavioral analytics, trusted by enterprise clients long before AI became a buzzword.
AI in Our DNA
Artificial intelligence isn't a feature we bolted on — it's the foundation we've been building on for over a decade. Our team has designed and shipped production-grade AI systems across computer vision, natural language processing, and behavioral analytics, trusted by enterprise clients long before AI became a buzzword.
Deep Domain Expertise
Understanding wellness and fitness is as important as the AI behind Chloe. Our team has spent years embedded in the realities of boutique studio operations — member retention patterns, instructor dynamics, booking behavior, and the daily operational strain that makes or breaks a studio's growth.
Deep Domain Expertise
Understanding wellness and fitness is as important as the AI behind Chloe. Our team has spent years embedded in the realities of boutique studio operations — member retention patterns, instructor dynamics, booking behavior, and the daily operational strain that makes or breaks a studio's growth.
Mission-Driven to the Core
We've led lean teams, managed growth under resource constraints, and felt firsthand what it means to be responsible for a business's survival. We didn't start NexScale because wellness software was a good market opportunity — we started it because the people running these studios were being left behind by technology built for enterprises ten times their size. That mission is the lens through which every product decision gets made.
Mission-Driven to the Core
We've led lean teams, managed growth under resource constraints, and felt firsthand what it means to be responsible for a business's survival. We didn't start NexScale because wellness software was a good market opportunity — we started it because the people running these studios were being left behind by technology built for enterprises ten times their size. That mission is the lens through which every product decision gets made.
Deep Domain Expertise
Understanding wellness and fitness is as important as the AI behind Chloe. Our team has spent years embedded in the realities of boutique studio operations — member retention patterns, instructor dynamics, booking behavior, and the daily operational strain that makes or breaks a studio's growth.
Mission-Driven to the Core
We've led lean teams, managed growth under resource constraints, and felt firsthand what it means to be responsible for a business's survival. We didn't start NexScale because wellness software was a good market opportunity — we started it because the people running these studios were being left behind by technology built for enterprises ten times their size. That mission is the lens through which every product decision gets made.
Advisors
Strategic guidance from top leaders in business, AI, and the wellness and fitness sector.
Strategic guidance from top leaders in business, AI, and the wellness and fitness sector.
Strategic guidance from top leaders in business, AI, and the wellness and fitness sector.
Strategic guidance from top leaders in business, AI, and the wellness and fitness sector.
Serial Entrepreneur with $80+M Exit
Shirin Dehghan
CEO at Oxford Algorithms
Strategic Product Executive
Giff Costable
Former CPO at Meetup; Former CEO of Neo
Agentic AI Expert
Parinaz Sobhani
Head of AI & Managing Director at Sagard
CEO at Oxford Algorithms
Shirin Dehghan
Serial Entrepreneur with $80+M Exit
Seasoned Strategic Executive
Giff Costable
Former CPO at Meetup; Former CEO of Neo
Agentic AI Expert
Parinaz Sobhani
Head of AI & Managing Director at Sagard
Seasoned executives, serial entrepreneurs, AI leaders, along with an advisory network from the top incubators we're part of. They open doors, push back when we need it, and help us build the category-leading agentic AI platform for wellness and fitness. Focused execution. Mindful scaling. Technically rigorous and operationally real.
Seasoned executives, serial entrepreneurs, AI leaders, along with an advisory network from the top incubators we're part of. They open doors, push back when we need it, and help us build the category-leading agentic AI platform for wellness and fitness. Focused execution. Mindful scaling. Technically rigorous and operationally real.
Seasoned executives, serial entrepreneurs, AI leaders, along with an advisory network from the top incubators we're part of. They open doors, push back when we need it, and help us build the category-leading agentic AI platform for wellness and fitness. Focused execution. Mindful scaling. Technically rigorous and operationally real.
Seasoned executives, serial entrepreneurs, AI leaders, along with an advisory network from the top incubators we're part of. They open doors, push back when we need it, and help us build the category-leading agentic AI platform for wellness and fitness. Focused execution. Mindful scaling. Technically rigorous and operationally real.
Backed by Top Incubators & Innovation Hubs
Backed by Top Incubators & Innovation Hubs
Backed by Top Incubators & Innovation Hubs
Backed by Top Incubators & Innovation Hubs
Value
Value
What guide us
What guides us
What guides us
What guides us
Values are how we make decisions when no one's watching. These five guide how we build NexScale, how we work with our customers, and how we treat each other along the way.
Values are how we make decisions when no one's watching. These five guide how we build at NexScale.
Long-term Thinking
We measure success in decades, not quarters. The businesses we serve are built for the long term — so is the way we build NexScale.
Long-term Thinking
We measure success in decades, not quarters. The businesses we serve are built for the long term — so is the way we build NexScale.
Pride in Operational Excellence
We do the invisible work right. The thousand small decisions no one sees — discipline, quality, and care — are what make the visible ones possible.
Pride in Operational Excellence
We do the invisible work right. The thousand small decisions no one sees — discipline, quality, and care — are what make the visible ones possible.
Pride in Operational Excellence
We do the invisible work right. The thousand small decisions no one sees — discipline, quality, and care — are what make the visible ones possible.
Customer Obsession
We start with the customer — their problem, their context, their daily frustrations — and work backward to the solution. Always.
Customer Obsession
We start with the customer — their problem, their context, their daily frustrations — and work backward to the solution. Always.
Day 1 Mindset
Day 1 Mindset
Day 1 Mindset
Deep domain mastery. Beginner's mind. We stay curious about what we don't yet know — and humble about what we think we do.
Transparency & Fairness
Open communication. Clear decisions. No politics, no guessing. People do their best work when they know where they stand.
Transparency & Fairness
Open communication. Clear decisions. No politics, no guessing. People do their best work when they know where they stand.
Transparency & Fairness
Open communication. Clear decisions. No politics, no guessing. People do their best work when they know where they stand.
Long-term Thinking
We measure success in decades, not quarters. The businesses we serve are built for the long term — so is the way we build NexScale.
Pride in Operational Excellence
We do the invisible work right. The thousand small decisions no one sees — discipline, quality, and care — are what make the visible ones possible.
Customer Obsession
We start with the customer — their problem, their context, their daily frustrations — and work backward to the solution. Always.
Day 1 Mindset
Deep domain mastery. Beginner's mind. We stay curious about what we don't yet know — and humble about what we think we do.
Transparency & Fairness
Open communication. Clear decisions. No politics, no guessing. People do their best work when they know where they stand.
Long-term Thinking
We measure success in decades, not quarters. The businesses we serve are built for the long term — so is the way we build NexScale.
Pride in Operational Excellence
We do the invisible work right. The thousand small decisions no one sees — discipline, quality, and care — are what make the visible ones possible.
Customer Obsession
We start with the customer — their problem, their context, their daily frustrations — and work backward to the solution. Always.
Day 1 Mindset
Deep domain mastery. Beginner's mind. We stay curious about what we don't yet know — and humble about what we think we do.
Transparency & Fairness
Open communication. Clear decisions. No politics, no guessing. People do their best work when they know where they stand.
Long-term Thinking
We measure success in decades, not quarters. The businesses we serve are built for the long term — so is the way we build NexScale.
Pride in Operational Excellence
We do the invisible work right. The thousand small decisions no one sees — discipline, quality, and care — are what make the visible ones possible.
Customer Obsession
We start with the customer — their problem, their context, their daily frustrations — and work backward to the solution. Always.
Day 1 Mindset
Deep domain mastery. Beginner's mind. We stay curious about what we don't yet know — and humble about what we think we do.
Transparency & Fairness
Open communication. Clear decisions. No politics, no guessing. People do their best work when they know where they stand.
Long-term Thinking
We measure success in decades, not quarters. The businesses we serve are built for the long term — so is the way we build NexScale.
Pride in Operational Excellence
We do the invisible work right. The thousand small decisions no one sees — discipline, quality, and care — are what make the visible ones possible.
Customer Obsession
We start with the customer — their problem, their context, their daily frustrations — and work backward to the solution. Always.
Day 1 Mindset
Deep domain mastery. Beginner's mind. We stay curious about what we don't yet know — and humble about what we think we do.
Transparency & Fairness
Open communication. Clear decisions. No politics, no guessing. People do their best work when they know where they stand.
The Studio Owners’ Member Retention Playbook
Improve retention by just 5% and you could add $36K+ in your annual revenue in a 300-member studio ($200/month)!
The Studio Owners’ Member Retention Playbook
Improve retention by just 5% and you could add $36K+ in your annual revenue in a 300-member studio ($200/month)!
The Studio Owners’ Member Retention Playbook
Improve retention by just 5% and you could add $36K+ in your annual revenue in a 300-member studio ($200/month)!
Let’s talk.
Every wellness and fitness studio is different . Tell us about your goals, and we’ll show you how Chloe by NexScale can help you retain more members, streamline operations, and build a stronger community.
Quick response.
We typically respond within one business day.
Clear next steps.
We’ll recommend the best next steps based on your studio’s goals.
Prefer to speak with us directly?
Let’s talk.
Every wellness and fitness studio is different . Tell us about your goals, and we’ll show you how Chloe by NexScale can help you retain more members, streamline operations, and build a stronger community.
Quick response.
We typically respond within one business day.
Clear next steps.
We’ll recommend the best next steps based on your studio’s goals.
Prefer to speak with us directly?
Let’s talk.
Every wellness and fitness studio is different . Tell us about your goals, and we’ll show you how Chloe by NexScale can help you retain more members, streamline operations, and build a stronger community.
Quick response.
We typically respond within one business day.
Clear next steps.
We’ll recommend the best next steps based on your studio’s goals.
Prefer to speak with us directly?
We're building the AI-native company behind the future of human longevity.
We start with the businesses that keep people moving — boutique wellness and fitness operators — and give them the AI to scale sustainably, retain members, and build the communities that make long, healthy lives possible.
AI-native · Founded 2024 · Toronto · Built by AI and product operators with decades of experience.