Retention Readiness Assessment
A full read on why your members leave, and what happens before they do.
Most studios do not lose members at the cancel button. They lose them weeks earlier, in the gaps between signing up, drifting, and somebody noticing. This assessment scores all four gaps and shows you the evidence behind each one.
Your score appears straight away. No email required.
What we look at
Activation
The first 30 days, and whether every new member actually gets the same one.
Signal
Whether you can see a member drifting while it is still reversible. The forward book moves before attendance does.
Execution
Whether anything happens once you know. Noticing and acting are two different systems.
Ownership
Whether this is a system, or whether it is you.
Four areas. One score out of 100.
Each area is weighted by how much it decides whether a member stays.
Method v1.0 · Updated October 21, 2026
- 0125%
Activation
The first 30 days.
Does every new member get the same start?
- 0230%
Signal
Drift you can still reverse.
Can you see a member slipping before they cancel?
- 0330%
Execution
What happens next.
Does anyone act once you know?
- 0415%
Ownership
System, not founder.
Would follow-up still happen without you?
What your score means
- Founder modeIt depends on you.
- Holding it together manuallyEffort, not yet a system.
- Building the systemBasics in place, a few gaps.
- Running a systemSame every week, with or without you.
Start with your lowest area. That is where the next gain is.
Members stop visiting about 2.31 months before they cancel, which is why Signal and Execution weigh most. Source: DellaVigna and Malmendier, 2006.
Questions about the assessment
Quick answers about the score, your data and what happens next.
A free self-assessment for fitness, wellness and recreation operators. It scores your business on the four areas that decide whether members stay: Activation, Signal, Execution and Ownership, and tells you which one to fix first. The short version takes about 90 seconds; the full version takes about 4 minutes.
Each of the four areas gets a score from 0 to 100 based on your answers. Your overall score is a weighted average: Activation 25%, Signal 30%, Execution 30% and Ownership 15%. If an area is not covered by the version you take, the weights are rebalanced across the areas that are, so short and full scores stay comparable.
Because that is where retention is won or lost, and where most businesses have the least in place. Members usually stop coming weeks before they cancel: in one study of 7,752 gym members, the gap between the last visit and cancelling averaged 2.31 months. Seeing that drift early, and acting on it, matters more than any single onboarding step.
Your score falls into one of four bands: Running a system, Building the system, Holding it together manually, or Founder mode. The band matters less than your lowest area, because that is where the next improvement comes from. Compare your score with yourself over time rather than with other businesses.
No. Your score appears straight away with no email required, and the assessment never asks for member names or data from your systems. Your full results and action plan show right there on the page.