NexScale's upcoming webinar on AI-powered member retention has been featured by FitBizWeekly, one of the most widely read publications for fitness and wellness business owners in Canada. The session runs Wednesday, August 26 from 2:00 to 3:00 p.m. ET, and registration is open now.
We are also glad to share that Zach Weston, Executive Director of the Fitness Industry Council of Canada, will be among the audience, alongside gym owners, studio operators, wellness centre leaders, multi-location managers and independent practitioners.
Recognized by FitBizWeekly
FitBizWeekly covered the session under the headline "NexScale Webinar to Examine AI's Role in Member Retention," and led with the question we hear most often from operators: can AI help you identify member disengagement before it turns into a cancellation?
That is the right question, and it is the one the session is built around. Most cancellations are not sudden. They are the visible end of a quiet pattern - a missed week, a booking that never gets rebooked, a member who stops opening your messages. The signals are usually there. The hard part is seeing them in time and acting while it still matters.
An industry leader in the room
Zach Weston, Executive Director of the Fitness Industry Council of Canada, will be joining as an attendee. FIC is the national trade association representing Canada's fitness industry, and its work on advocacy and standards shapes the environment operators across the country work in every day.
Having that perspective in the audience matters to us. Retention is not only an operational problem for individual businesses. It is a measure of how well our industry keeps people moving over the long term.
Who is speaking
Heidi Rubin, Founder and CEO of Infinity Movement Studio in Montreal, is a strength and conditioning coach with more than 25 years in the industry. Heidi will share what actually changed in her day-to-day operations after bringing AI-powered retention support into the studio: what she stopped doing manually, what her team picked up instead, and where the human touch still has to lead.
Soodeh Farokhi, PhD, Founder and CEO of NexScale, will walk through how retention intelligence works in practice - how NexScale Chloe connects to the systems you already run on, reads engagement patterns, and turns them into specific, timely actions rather than another dashboard to check.
What we will cover
Why members disengage, and the signals that show up weeks before a cancellation
How AI can flag at-risk members early enough for outreach to still work
Member communication that stays personal as you grow
Automating routine operational work without losing the relationship
What a realistic first 90 days of AI adoption looks like for a lean team
Who should attend
Gym and health club owners
Boutique studio operators across yoga, Pilates, barre, cycling, HIIT, CrossFit and Hyrox
Wellness and recovery centre owners
Community and multi-site recreation leaders
Multi-location managers and independent practitioners
Why retention is the lever
Filling the top of the funnel is expensive. Keeping the members you already have is not. A modest improvement in retention, even in the range of five percent, can meaningfully change annual revenue for a typical operation, because every member you keep compounds across months you have already paid to acquire. Figures like these are illustrative rather than guaranteed, but the direction is consistent across the operators we work with.
How to join
Wednesday, August 26, 2:00 to 3:00 p.m. ET. Sixty minutes, online. Registration is open and subject to host approval, and seats are limited so the conversation stays useful.
Questions we are already getting
Do I need to use NexScale to attend? No. The session is built for any operator thinking seriously about retention, whether or not you ever work with us.
Is it relevant if I run more than one location? Yes. The part on operational consistency is written with multi-site teams in mind.
What if I cannot make the live session? Register anyway. We follow up with everyone who signs up.
Related reading
If you would rather have the conversation one-on-one, we are happy to. Reach us at nexscale.ai/contact.
