How a Premium Wellness Studio Turned Quarterly Class Optimization Into a Weekly Habit

Lumen Studio Before Chloe

Lumen Studio is a premium boutique wellness studio in downtown Charleston, South Carolina, with two locations and about 620 active members. The schedule looks like most modern boutiques, reformer pilates, hot yoga, Lagree, HIIT, indoor cycling, HYROX, strength, and mobility, taught by a roster of 40+ coaches across the week.

The community was strong. The brand was strong. What Eva, the founder, and Jordan, the Head of Operations, didn’t have was a calm, consistent way to optimize the class schedule.

Every quarter, they blocked off the better part of two weeks for something they called “Schedule Week.” It never actually fit into a week.

It meant pulling attendance out of Mariana Tek, cross-referencing it with waitlists, drop-in vs. member mix, and coach costs. Rebuilding pivot tables in Google Sheets. Long conversations with head coaches. Negotiating time slots. Rewriting the schedule. Preparing member communications. And bracing for the feedback that always followed.

Some decisions were obvious.

• A Tuesday 6:15 a.m. reformer class sitting at 38% for six straight months

• A consistently under-booked late evening slot

But most weren’t.

• A Saturday strength class looked quiet, but its regulars were long-tenured members who would leave if it disappeared

• A Wednesday HYROX class looked fine overall, but its attendance had been quietly declining week over week

The information existed—but it didn’t live anywhere useful, in the moment it mattered.

By the time Eva and Jordan finished Schedule Week, the new schedule was already outdated.

Next quarter, they would do it again. Usually after hours. Usually on the weekend.

The real issue wasn’t effort or discipline.

It was that class optimization, one of the highest-leverage decisions in the business, was treated as a quarterly project instead of an ongoing system.

Lumen Studio After Chloe

With Chloe, Lumen Studio didn’t replace Schedule Week—they made it unnecessary.

Instead of pulling reports and rebuilding analysis every quarter, Chloe continuously monitors the studio across its core pillars: members, classes, and coaches. She connects attendance, engagement, and scheduling patterns into a single, clear view—updated in real time.

Chloe acts as the studio’s ongoing intelligence layer, turning data into simple, timely signals and recommendations

Now, instead of stepping back every few months, Eva and Jordan stay aligned every week:

• Chloe highlights which classes are:

  • Consistently full

  • Quietly declining

  • Underutilized relative to time slot

• She surfaces coach-level patterns:

  • Who drives strong attendance

  • Where there is unused capacity

  • Where performance is inconsistent

• She connects this to member behavior:

  • Which segments are attending what

  • Where engagement is growing or dropping

• She delivers:

  • Weekly insights to guide small adjustments

  • Monthly executive summaries across members, classes, and coaches

  • Clear recommendations (adjust timing, reassign coaches, expand or reduce formats)

No exports. No spreadsheets. No rebuilding analysis.

Just a clear, continuous understanding of how the schedule is actually performing.

The Results

• Instead of compressing decisions into a stressful quarterly reset, Lumen Studio shifted to small, consistent improvements—made in real time.

  Schedule optimization became part of how the business runs, not a project they need to prepare for.

  • Weekly check-ins take minutes instead of days

  • Decisions are made closer to when patterns emerge

  • Fewer surprises at the end of the quarter

  • Better alignment between:

    • Class demand

    • Coach allocation

    • Member behavior

  Most importantly:

  • The schedule stays current, not outdated

  • The team operates with less stress and more clarity

  • Optimization becomes continuous, not reactive

  
  

“We used to treat the schedule as something we rebuilt every quarter. With Chloe, we run it like a system. The decisions haven’t gotten harder — the work around them has just stopped being ours to do manually.” — Eva, Founder, Lumen Studio

Hire Chloe for Your Studio

(3-month probation period, 65% discounted rate, fully refundable if it is not a fit)

See how Chloe helps you optimize classes continuously — without another dashboard to your week.
👉 https://www.nexscale.ai/product-chloe