Parinaz Sobhani Joins NexScale as AI Advisor to Advance Agentic AI Strategy for Small Businesses

NexScale Team

NexScale Team

Marketing & Communication

Marketing & Communication

8 July 2025

8 July 2025

Parinaz Sobhani Joins NexScale as AI Advisor to Advance Agentic AI Strategy for Small Businesses

NexScale Team

Marketing & Communication

8 July 2025

We’re proud to announce that Dr. Parinaz Sobhani has joined NexScale as our AI Advisor.

With more than 15 years of experience in machine learning, natural language processing (NLP), and applied AI strategy, Parinaz is one of Canada’s leading voices in AI leadership and innovation. She currently serves as Managing Director and Head of AI at Sagard, a global alternative asset manager with over $30 billion in assets under management, where she leads firm-wide AI transformation initiatives across investment platforms and portfolio companies.

Prior to Sagard, Parinaz served as Head of AI at Georgian, a Toronto-based venture capital firm focused on B2B SaaS companies. At Georgian, she built and scaled the AI team, working with over 50 growth-stage software companies to deliver real-world AI applications that drove product innovation and operational scale. Her work focused on identifying high-impact AI use cases and guiding founders and product leaders through successful execution.

Parinaz holds a Ph.D. in Machine Learning and NLP from the University of Ottawa and is known for her ability to bridge deep technical knowledge with strategic business execution.

"Thrilled to be collaborating with Soodeh and the incredible team at NextScale! AI agents are rapidly becoming an integral part of the future of work — and there’s nothing more meaningful than helping make these powerful tools accessible to the small businesses." — Parinaz Sobhani, Head of AI, Sagard

At NexScale, we’re building customized AI Agents, domain-specific assistants that help non-technical small business owners automate their workflows, reduce manual work, and deliver an elevated client experience. Our vision is to make AI adoption accessible and practical, without the need for a tech team or complex setup.

Parinaz brings an unparalleled combination of technical depth, operational insight, and strategic foresight that will directly contribute to the development and scaling of our AI Agent platform across real estate, healthcare, and consulting sectors. Her ability to evaluate what’s worth building, and how to build it responsibly and effectively, aligns perfectly with NexScale’s mission.

"We’re thrilled to welcome Parinaz to NexScale. Her guidance will be critical as we move from experimentation to execution, bringing measurable AI impact to the small businesses that power our economy."
— Soodeh Farokhi, Founder & CEO, NexScale

Welcome to NexScale, Parinaz. We’re just getting started.

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NexScale logo

NexScale™ is a Toronto-based, AI-native company on a mission to power human longevity by scaling the wellness, fitness and community-driven businesses that deliver it. Its CRM-agnostic platform sits on top of an operator's existing member management system. It spots disengagement weeks before members walk away, sends a personalized message once the operator approves it, handles the follow-up and reports back.
For operators, it works as an AI Business Partner. It decides what matters and takes action in line with their priorities without adding staff hours.

Recognized as a LiONS LAIR 2026 Top-10 Finalist, a TiE Women 2026 Top-3 Finalist and one of Prosh Marketing's Top 100 Startups to Watch in 2026.

Founded in 2024 by award-winning serial tech entrepreneur Soodeh Farokhi, PhD.

Proudly built in Canada 🍁

Copyright © 2026, All Rights Reserved by NexScale™ Inc.

NexScale

NexScale logo

NexScale™ is a Toronto-based, AI-native company on a mission to power human longevity by scaling the wellness, fitness and community-driven businesses that deliver it. Its CRM-agnostic platform sits on top of an operator's existing member management system. It spots disengagement weeks before members walk away, sends a personalized message once the operator approves it, handles the follow-up and reports back.
For operators, it works as an AI Business Partner. It decides what matters and takes action in line with their priorities without adding staff hours.

Recognized as a LiONS LAIR 2026 Top-10 Finalist, a TiE Women 2026 Top-3 Finalist and one of Prosh Marketing's Top 100 Startups to Watch in 2026.

Founded in 2024 by award-winning serial tech entrepreneur Soodeh Farokhi, PhD.

Proudly built in Canada 🍁

Copyright © 2026, All Rights Reserved by NexScale™ Inc.

NexScale

NexScale logo

NexScale™ is a Toronto-based, AI-native company on a mission to power human longevity by scaling the wellness, fitness and community-driven businesses that deliver it. Its CRM-agnostic platform sits on top of an operator's existing member management system. It spots disengagement weeks before members walk away, sends a personalized message once the operator approves it, handles the follow-up and reports back.

For operators, it works as an AI Business Partner. It decides what matters and takes action in line with their priorities. without adding staff hours.

Recognized as a LiONS LAIR 2026 Top-10 Finalist, a TiE Women 2026 Top-3 Finalist and one of Prosh Marketing's Top 100 Startups to Watch in 2026.


Founded in 2024 by award-winning serial tech entrepreneur Soodeh Farokhi, PhD.

Proudly built in Canada 🍁

Copyright © 2026, All Rights Reserved by NexScale™ Inc.

NexScale