TORONTO, ON, Monday, Nov 2, 2026 - The Fitness Industry Council of Canada (FIC) and NexScale™ are hosting their first joint session on Thursday 12 November 2026, 2:00 to 3:00 PM ET. It is free, online, and built for Canadian fitness and wellness operators running more than one location.
Stop Losing Members and Revenue: AI for Member Retention
Register: https://luma.com/n51bcon9
Why this session
When a business runs more than one location, retention stops being something an owner can feel. Strong sites cover weak ones in the roll-up. A member goes quiet at location three and nobody finds out until the cancellation posts. Managers are busy, the data sits in the member management system, and the personal attention that built the first location does not copy across to the fifth.
Many operators treat this as a marketing problem and spend more on acquisition. When members keep leaving quietly, every new sign-up goes into a leaking bucket. Retention is not a marketing problem. It is about noticing early who is pulling away, and acting before they leave.
What the presentation covers
What retention is actually costing you across a group, and why the warning signs arrive six to eight weeks before a cancellation.
Why your exit survey is misleading, and what the research says members actually leave over.
What AI is genuinely good at in a multi-site operation, and what it should never be asked to do.
The three moments worth acting on at every location: milestones, quiet members, and newcomers.
What consistent execution looks like when it runs the same way at every site, with a human approving every message.
Three questions to ask any vendor selling AI to your business, including NexScale.
The hour
2:00 to 2:05. Welcome. Zach Weston, Executive Director, Fitness Industry Council of Canada.
2:05 to 2:25. Presentation. Soodeh Farokhi, PhD, Founder and CEO, NexScale.
2:25 to 2:50. Live fireside chat. Moderated by Paula Comfort, Hire Ground Talent and FIC board member, with Morgan Thomas, NCIDQ, LEED AP, Founder and Principal, Forme, and Soodeh Farokhi. Where an operator’s hours actually go, what is worth turning into a system, and what should stay human. The conversation is unscripted.
2:50 to 3:00. Open questions. Hosted by Zach Weston.
Who should attend
Owners and senior operators of multi-location fitness and wellness businesses in Canada: franchise groups, studio and gym groups, racquet and padel clubs, regional and area managers, wellness centres, and single-site owners actively planning their next locations.
Seats are limited and confirmed by approval, with priority for FIC member clubs.
Thank you to FIC’s November sponsors: Matrix, Atlantis Strength, Power Plate and NeuronAI.
Register: https://luma.com/n51bcon9
About the Fitness Industry Council of Canada
FIC is Canada’s not-for-profit trade association for the fitness industry and the voice of fitness facility owners and operators across the country. It represents and supports the businesses, professionals and organizations helping Canadians live healthier, more active lives. Learn more at www.FitnessIndustryCanada.ca
About NexScale
NexScale™ is a Toronto-based, AI-native software company on a mission to power human longevity by scaling the wellness, fitness and community-driven businesses that deliver it. Its CRM-agnostic platform sits on top of an operator’s existing member management system. It spots disengagement weeks before members walk away, sends a personalized message once the operator approves, handles the follow-up and reports back. For operators, it works as an AI Business Partner. It decides what matters and takes action in line with their priorities without adding staff hours. Proudly built in Canada. Learn more at https://www.nexscale.ai
