TORONTO, ON, Wednesday, Oct 21, 2026 - The Fitness Industry Council of Canada (FIC) and NexScale, a Canadian AI-native software company focused on member retention, today announced a partnership to help Canadian fitness and wellness operators, especially multi-location brands, keep more members active, engaged and connected to their community. FIC member clubs now have access to a preferred member offer on NexScale. The partnership's first joint initiative is a free webinar for operators on Thursday, November 12, 2026.
Retention is preventive health
Fitness and wellness clubs are where preventive health happens every day. When a member quietly stops showing up, the club loses revenue, and a person steps away from a habit that protects their long-term health. For multi-location operators, these early signs are easy to miss across many sites, busy teams and disconnected tools.
Many operators treat losing members as a marketing problem and spend more to find new ones. But when members keep quietly slipping out the back door, every new sign-up goes into a leaking bucket. Retention is not a marketing problem. It is about noticing early who is pulling away, and acting before they leave.
NexScale brings retention intelligence on top of the club management system an operator already uses, so there is no need to change CRM. It spots the members who are drifting away early, often weeks before they cancel, and helps the team reach out with a personal message in the club's own brand voice. A person on the operator's team approves every message, and NexScale follows up and reports back on each step.
Dr. Soodeh Farokhi, Founder and CEO, NexScale
"Fitness and wellness clubs are on the front line of preventive health in Canada. Every member who keeps moving is a win for that person, for the club and for our communities," said Dr. Soodeh Farokhi, Founder and CEO of NexScale. "We built NexScale in Canada, we price it in Canadian dollars, and we want to serve Canadian businesses first. Partnering with FIC, the national voice of our industry, is the right way to help operators keep their members and build places where people feel they belong."
A member-only offer for FIC clubs
As an FIC member benefit, clubs that join NexScale through this partnership receive 10% off their NexScale subscription for the first 12 months. For multi-location brands, the offer applies to every location as it comes on board. To claim it, FIC members can contact the NexScale team at partners@nexscale.ai. Operators who are not yet FIC members can learn about membership at www.FitnessIndustryCanada.ca. FIC also joins NexScale's Industry Ecosystem, which brings together organizations that help Canadian fitness and wellness businesses grow.
Zach Weston, Executive Director, Fitness Industry Council of Canada
"Helping Canadians move more and more often by benefiting from the tremendous fitness facilities and programs across Canada is at the heart of what our members do," said Zach Weston, Executive Director of the Fitness Industry Council of Canada. "As the national not-for-profit voice of our industry, we want to introduce our members to organizations that are making a real impact, from single locations to multi-site brands. This partnership gives FIC members preferred access to a Canadian solution, and it starts with education. There could not be a better time to support businesses that are built in Canada."
Joint initiative: a webinar for multi-location operators
Stop Losing Members and Revenue: AI for Member Retention
Thursday, November 12, 2026, 2:00 to 3:00 PM ET, online (Riverside). Free for operators. Co-hosted by FIC and NexScale.
This is an educational session for owners and operators of multi-location fitness and wellness businesses, including franchise groups and studio and gym groups. Participants will learn:
The financial impact of member retention: what losing members really costs a multi-location group, and how even a small improvement adds up across every site
What works in member retention and what does not, and why the warning signs often appear weeks before a cancellation
What AI can and cannot do in a multi-site operation, and three questions to ask anyone selling it to your business
How to act on retention consistently at every location
Program:
Welcome and opening remarks (5 minutes): Zach Weston, Executive Director, FIC
Presentation (20 minutes): Dr. Soodeh Farokhi, Founder and CEO, NexScale
Fireside conversation (25 minutes), "What actually gives an operator their time back": hosted by Paula Comfort, Hire Ground Talent, with Dr. Soodeh Farokhi and Morgan Thomas, Founder and Principal of Forme and former Chief Brand Officer at Sweat & Tonic
Open Q&A (10 minutes)
Seats are limited. FIC members and multi-location operators can request a seat at luma.com/n51bcon9.
About the Fitness Industry Council of Canada (FIC)
The Fitness Industry Council of Canada is the national not-for-profit association representing the Commercial Fitness Sector. The FIC advocates with the government to SUPPORT, PROMOTE and PROTECT the Fitness Industry. Learn more at www.FitnessIndustryCanada.ca.
About NexScale
NexScale™ is a Toronto-based, AI-native software company on a mission to power human longevity by scaling the wellness, fitness and community-driven businesses that deliver it. Its CRM-agnostic platform sits on top of an operator's existing member management system. It spots disengagement weeks before members walk away, sends a personalized message once the operator approves it, handles the follow-up and reports back. For operators, it works as an AI Business Partner. It decides what matters and takes action in line with their priorities without adding staff hours. Proudly built in Canada 🍁 Learn more at https://www.nexscale.ai.
Media contacts
NexScale
Dr. Soodeh Farokhi, Founder and CEO
soodeh.farokhi@nexscale.ai
+1 (416) 936-7225
Fitness Industry Council of Canada
Zach Weston, Executive Director
zweston@fitnessindustrycanada.ca
