Soodeh Farokhi, Founder and CEO of NexScale, is speaking at Medium Day on Friday, September 18, 2026, from 10:30 to 11:00 a.m. EDT. The session is virtual and sits in Medium Day's Perspectives and Health & Science tracks.
The talk is called "Scaling wellness businesses today to power human longevity tomorrow," and it connects two things that usually get discussed separately: how a wellness business grows, and how long its members stay healthy.
The argument
Most growth advice given to wellness and fitness operators is about acquisition. More marketing, more classes, more offers. That advice treats growth as a volume problem.
The session makes a different case. When these businesses scale well, they are not only improving their own performance. They are contributing directly to the longevity of every member in their community, because what produces a health outcome is adherence over years, not enthusiasm over weeks.
Sustainable growth, on that view, does not come from more marketing. It comes from designing systems that increase adherence, retention and long-term wellbeing.
What the session covers
The operating principles behind high-retention wellness communities
Why adherence, not acquisition, is the variable that compounds
What changes when an owner-led business moves from founder-mode to system-mode
Where product thinking and leadership experience translate into day-to-day operations
The real constraints operators face, drawn from work with studios and multi-site teams
Who it is for
Studio, gym and wellness centre owners
Multi-site and community recreation leaders
Founders building in health, fitness and longevity
Product and operations leaders working on adherence and retention
Why this is a NexScale conversation
NexScale builds AI Business Partners for owner-led wellness and fitness businesses. The work sits exactly at this intersection: the operational systems that keep members engaged are the same systems that decide whether those members are still moving a year from now.
Retention is usually framed as a revenue metric. It is also a health metric, and the session treats it as both.
How to join
Friday, September 18, 2026, 10:30 to 11:00 a.m. EDT. Virtual, on Medium Day.
Related reading
If you are working on the adherence side of this problem in your own business, we would like to hear about it. Get started with NexScale.
